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	<title>Spyder Trap Online Marketing Blog &#187; Events &amp; Speaking</title>
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	<link>http://www.spydertrap.com/blog</link>
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		<title>#DigitalWayFinder at Spyder Trap: Meet the Panel!</title>
		<link>http://www.spydertrap.com/blog/2015/03/digitalwayfinder-healthcare/</link>
		<comments>http://www.spydertrap.com/blog/2015/03/digitalwayfinder-healthcare/#comments</comments>
		<pubDate>Thu, 19 Mar 2015 16:21:37 +0000</pubDate>
		<dc:creator><![CDATA[Chris Todd]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Spyder Trap News]]></category>
		<category><![CDATA[#DigitalWayFinder]]></category>
		<category><![CDATA[Digital Way Finder]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Healthcare]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=5045</guid>
		<description><![CDATA[<img width="640" height="320" src="/blog/wp-content/uploads/2015/03/DWF-Health-New-1024x512.png" class="attachment-large wp-post-image" alt="Digital Way Finder Healthcare Event at Spyder Trap" style="display: block; margin: auto; margin-bottom: 5px;" /><p>RSVP Now There&#8217;s a new kind of event in town, and it&#8217;s making a second splash this month.  We are excited to be hosting another #DigitalWayFinder event at Spyder Trap on March 26. This time around, we&#8217;re talking about the healthcare industry digital landscape. Tickets are... <a class="read-more" href="/blog/2015/03/digitalwayfinder-healthcare/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2015/03/digitalwayfinder-healthcare/">#DigitalWayFinder at Spyder Trap: Meet the Panel!</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img width="640" height="320" src="/blog/wp-content/uploads/2015/03/DWF-Health-New-1024x512.png" class="attachment-large wp-post-image" alt="Digital Way Finder Healthcare Event at Spyder Trap" style="display: block; margin: auto; margin-bottom: 5px;" /><p><a href="/blog/wp-content/uploads/2015/03/DWF-Health-New.png"><img class="aligncenter wp-image-5046 size-large" src="/blog/wp-content/uploads/2015/03/DWF-Health-New-1024x512.png" alt="DWF Health New" width="640" height="320" /></a></p>
<p class="text-center"><a class="btn btn-primary btn-responsive" href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=eac2">RSVP Now</a></p>
<p>There&#8217;s a new kind of event in town, and it&#8217;s making a second splash this month.  We are excited to be hosting another #DigitalWayFinder event at Spyder Trap on March 26. This time around, we&#8217;re talking about the healthcare industry digital landscape. <a href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=eac2">Tickets</a> are going fast, thanks in part to the amazing lineup of panelists who have agreed to lead the night’s conversation. The panel represents varying perspectives of innovation in healthcare from startups to Fortune 500 mainstays. Before you hear their insights on our stage, we thought it would be good to share a little bit more about where our panelists are coming from.</p>
<h3><strong><a href="/blog/wp-content/uploads/2015/03/kyle.png"><img class="aligncenter wp-image-5077 size-full" src="/blog/wp-content/uploads/2015/03/kyle.png" alt="Kyle Rolfing RedBrick Health" width="200" height="200" /></a></strong></h3>
<h3><strong>Kyle Rolfing, </strong>Co-Founder &amp; Strategic Advisor &#8211; <a href="https://home.redbrickhealth.com/">RedBrick Health</a></h3>
<p>Kyle has a track record of successfully introducing disruptive innovation in the healthcare services and information technology spaces including founding Definity Health and RedBrick Health.  He is currently a principal at Savvysherpa where he leads early stage innovations they bring to the market.</p>
<p>Over his career, Kyle has gained a deep understanding of all phases of innovation, from ideation to market introduction to sustainable growth.  He has successfully built and positioned new technologies, recruited and developed world-class teams, attracted top venture capital investors, created positive cultures of innovation, driven organic growth, executed on strategic acquisitions, and created significant value for shareholders.  Kyle currently serves as board member and advisor to several health care start-up organizations where he provides strategic advice leveraging his experience as a health care entrepreneur.</p>
<p>Kyle earned his M.B.A. from the Carlson School of Management at the University of Minnesota, and is a Certified Employee Benefit Specialist from the Wharton School of the University of Pennsylvania.  He is a frequent speaker at national healthcare industry conferences and academic institutions.</p>
<h3><a href="/blog/wp-content/uploads/2015/03/kc.png"><img class="aligncenter wp-image-5076 size-full" src="/blog/wp-content/uploads/2015/03/kc.png" alt="Kunjorn Chambundabongse (KC), UnitedHealth Group" width="200" height="200" /></a></h3>
<h3><strong>Kunjorn Chambundabongse (KC),</strong> Vice President, Innovation and R&amp;D &#8211; <a href="http://www.unitedhealthgroup.com/">UnitedHealth Group</a></h3>
<p>KC is a Vice President of Innovation, Research &amp; Development for UnitedHealth Group, where he is responsible for managing a strategic innovation portfolio and corporate entrepreneurship program focused on disruptive innovation and growth. His organization uses repeatable processes such as Customer Development, Lean Startup and Lean VC approaches to test the validity and market opportunity of new businesses and products. In this role, KC works to increase the throughput by which UnitedHealth Group incubates and invests in game-changing new products, services and businesses, with the goal to improve the efficiency and speed at which they are de-risked in-market and positioned for growth and scale.</p>
<p>KC is an innovator with diverse technology and business backgrounds and has led multiple strategic initiatives since joining UnitedHealth Group in 2008. He is a graduate of UnitedHealth Group’s Executive Development Program and a winner of the Public and Senior Market Group’s Innovator of the Year Award. KC is a champion for change, for smart risk-taking and tirelessly pursuing breakthrough innovation. KC currently serves on the board of healthcare.mn, a local non-profit supporting healthcare startups, and serves on the Innovation Advisory Board for The Children’s Hospitals and Clinics of Minnesota.</p>
<p>Prior to joining UnitedHealth Group, KC has held multiple leadership roles in upstart companies in Minneapolis and Colorado. He earned his Bachelor of Science degree in Business Administration from the University of Steubenville, Ohio, by way of the University of Minnesota and the University of Notre Dame.</p>
<p><a href="/blog/wp-content/uploads/2015/03/jd.png"><img class="aligncenter wp-image-5074 size-full" src="/blog/wp-content/uploads/2015/03/jd.png" alt="" width="200" height="200" /></a></p>
<h3><strong>J.D. Blank</strong>, Co-Founder &#8211; <a href="http://treehouse-health.com/">TreeHouse Health</a></h3>
<p>J.D. is a co-founder and the Managing Director at TreeHouse Health where he oversees operations, facilitates business development and is responsible for executing investments in TreeHouse Portfolio Companies.</p>
<p>J.D. has past experience sourcing, evaluating and executing investments in early stage companies. He also has experience working in corporate Government Affairs. J.D. is a graduate of Miami University with a degree in Political Science and Business Legal Studies and is currently pursuing an MBA at the Carlson School of Management.</p>
<p><a href="/blog/wp-content/uploads/2015/03/john.png"><img class="aligncenter wp-image-5075 size-full" src="/blog/wp-content/uploads/2015/03/john.png" alt="John Hitt Hennepin County Medical Center (HCMC)" width="200" height="200" /></a></p>
<h3><strong>Dr. John Hitt</strong>, Chief Medical Quality Officer &#8211; <a href="http://www.hcmc.org/">Hennepin County Medical Center (HCMC)</a></h3>
<p>Dr. Hitt is the Associate Medical Director and Chief Medical Quality Officer. He graduated from the University of Georgia Medical School. He completed his internal medicine and infectious disease fellowship training at the University of Minnesota Hospital and Clinics and a year of special geriatrics training at Hennepin County Medical Center. He is board certified in internal medicine, and has an MBA from the University of Minnesota’s Carlson School of Management.</p>
<p>Dr. Hitt’s previous work experience includes VP appointments for systems performance improvement and outcomes management at a number of healthcare organizations and hospitals throughout the nation.</p>
<p class="text-center"><a class="btn btn-primary btn-responsive" href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=eac2">RSVP Now</a></p>
<p>The post <a rel="nofollow" href="/blog/2015/03/digitalwayfinder-healthcare/">#DigitalWayFinder at Spyder Trap: Meet the Panel!</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Announcing New Event &#8211; Digital Way Finder: Healthcare Perspectives</title>
		<link>http://www.spydertrap.com/blog/2015/02/new-event-digital-way-finder-healthcare-innovation-panel/</link>
		<comments>http://www.spydertrap.com/blog/2015/02/new-event-digital-way-finder-healthcare-innovation-panel/#comments</comments>
		<pubDate>Wed, 25 Feb 2015 19:05:18 +0000</pubDate>
		<dc:creator><![CDATA[Chris Todd]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Spyder Trap News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=4990</guid>
		<description><![CDATA[<img width="612" height="792" src="/blog/wp-content/uploads/2015/02/ST-Event-Logo-v1.png" class="attachment-large wp-post-image" alt="Digital Way Finder Healthcare Perspectives" style="display: block; margin: auto; margin-bottom: 5px;" /><p>Register Here Last November we hosted a sold-out Digital Way Finder event with the help of our friends at Celarity. We ate. We drank. We learned and networked. And now on March 26, we are going to recreate that magic with a new twist... <a class="read-more" href="/blog/2015/02/new-event-digital-way-finder-healthcare-innovation-panel/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2015/02/new-event-digital-way-finder-healthcare-innovation-panel/">Announcing New Event &#8211; Digital Way Finder: Healthcare Perspectives</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img width="612" height="792" src="/blog/wp-content/uploads/2015/02/ST-Event-Logo-v1.png" class="attachment-large wp-post-image" alt="Digital Way Finder Healthcare Perspectives" style="display: block; margin: auto; margin-bottom: 5px;" /><p><a href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=eac2" target="_blank"><img class="aligncenter wp-image-4991" title="Digital Way Finder Healthcare Perspectives" src="/blog/wp-content/uploads/2015/02/ST-Event-Logo-v1-231x300.png" alt="Digital Way Finder Healthcare Perspectives" width="280" height="362" /></a></p>
<p class="text-center"><a class="btn btn-primary btn-responsive" href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=eac2">Register Here</a></p>
<p>Last November we hosted a sold-out Digital Way Finder event with the help of our friends at <a href="http://www.celarity.com/" target="_blank">Celarity</a>. We ate. We drank. We learned and networked. And now on March 26, we are going to recreate that magic with a new twist on an old favorite. While we always love sharing our expertise on the digital landscape as a whole, sometimes it’s worth drilling down into a more defined focus. So, without further adieu, we’re happy to announce Digital Way Finder round two: healthcare edition.</p>
<p><strong>Digital Way Finder: Healthcare Perspectives</strong></p>
<p><a href="/" target="_blank"><img class="size-medium wp-image-5000 aligncenter" src="/blog/wp-content/uploads/2015/02/spyder-trap-logo-newposv14-forlightbackground-300x64.png" alt="spyder-trap-logo-newposv14-forlightbackground" width="300" height="64" /></a></p>
<p><a href="http://treehouse-health.com/" target="_blank"><img class="size-medium wp-image-5001 aligncenter" src="/blog/wp-content/uploads/2015/02/TreeHouse-Final-Logo-Large-300x111.jpeg" alt="TreeHouse-FinalLogo" width="300" height="111" /></a></p>
<p>On Thursday, March 26, Spyder Trap and TreeHouse Health will be hosting a <a href="https://twitter.com/search?f=realtime&amp;q=%23digitalwayfinder&amp;src=typd" target="_blank">#DIGITALWAYFINDER</a> event. The night will include food, drinks, plenty of networking and a panel of digital marketing and healthcare experts who will answer your questions while discussing the digital challenges and opportunities facing today’s healthcare system. <a href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=es2" target="_blank">Join us</a> to gain digital insights through the various perspectives of healthcare providers, payers and creative partners.</p>
<p>Tickets are <strong>only $10</strong> if pre-ordered and $20 after March 23. Here are some other things about the event we thought you should know:</p>
<ul>
<li>5-8 p.m. (panel questions start at 5:30 p.m.)</li>
<li>Food and beverages will be provided</li>
<li><strong>Free valet</strong> and street parking is available</li>
<li>Send your questions via Twitter using #DIGITALWAYFINDER</li>
<li>Please call us at (612) 871-2270 with any questions about the event</li>
<li>RSVP by Monday, March 23</li>
</ul>
<p><strong>Why Healthcare?</strong></p>
<p>Spyder Trap has had the opportunity to work on digital projects with a multitude of clients in the healthcare industry. Within those partnerships, we’ve discovered numerous digital trends and challenges faced in that industry on a regular basis —trends and challenges that are worth discussing.</p>
<p>This Digital Way Finder panel will be an open dialogue designed to continue moving healthcare innovation forward. The <a href="http://www.theihcc.com/en/app/blog/2014/10/who-benefits-the-most-from-mhealth-and-telehealth-_i0s9hyj5.html" target="_blank">benefits of digital health innovation</a> are clear. It can help decrease costs, increase ease of access and increase quality of care. Once more professionals in the healthcare industry grow comfortable with technology, the more these benefits will be felt. A big part of nurturing that comfort will be to <a href="http://www.mhealthnews.com/news/6-mhealth-resolutions-new-year?single-page=true" target="_blank">resolve privacy and security concerns</a> within the industry.</p>
<p><strong>Why Attend the Digital Way Finder</strong></p>
<p><img class="aligncenter wp-image-4993" src="/blog/wp-content/uploads/2015/02/DWF-Wide-Shot-300x113.png" alt="Digital Way Finder at Spyder Trap" width="437" height="166" /></p>
<p>Signing up for this event is a good move for anyone in the healthcare industry, anyone who enjoys innovation, or anyone who just enjoys learning from talented panelists and meeting new people. This event will provide a forum for gaining a new understanding about innovation in the healthcare space and provide attendees with the opportunity to ask questions that matter to them. Plus, if our last Digital Way Finder event proved anything, it’s going to be fun! <a href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=es2" target="_blank">Register for the event today</a>.</p>
<p class="text-center"><a class="btn btn-primary btn-responsive" href="http://www.eventbrite.com/e/digital-way-finder-healthcare-perspectives-tickets-15878871131?aff=eac2">Register Here</a></p>
<p>The post <a rel="nofollow" href="/blog/2015/02/new-event-digital-way-finder-healthcare-innovation-panel/">Announcing New Event &#8211; Digital Way Finder: Healthcare Perspectives</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Spyder Trap Hiring Party &#8211; Sales Positions</title>
		<link>http://www.spydertrap.com/blog/2014/12/spyder-trap-hiring-party-sales-positions/</link>
		<comments>http://www.spydertrap.com/blog/2014/12/spyder-trap-hiring-party-sales-positions/#comments</comments>
		<pubDate>Mon, 15 Dec 2014 17:42:23 +0000</pubDate>
		<dc:creator><![CDATA[Mike Rynchek]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=4836</guid>
		<description><![CDATA[<img width="640" height="350" src="/blog/wp-content/uploads/2014/12/imgo.jpg" class="attachment-large wp-post-image" alt="Spyder Trap digital marketing offices" style="display: block; margin: auto; margin-bottom: 5px;" /><p>We&#8217;re looking for two candidates to join our team as either an Account Executive or Outside Sales Account Executive. We will be hosting a hiring party and group interviews at Spyder Trap this Wednesday from 4:30-6:30 p.m., in order to expedite our hiring process. Join us... <a class="read-more" href="/blog/2014/12/spyder-trap-hiring-party-sales-positions/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2014/12/spyder-trap-hiring-party-sales-positions/">Spyder Trap Hiring Party &#8211; Sales Positions</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img width="640" height="350" src="/blog/wp-content/uploads/2014/12/imgo.jpg" class="attachment-large wp-post-image" alt="Spyder Trap digital marketing offices" style="display: block; margin: auto; margin-bottom: 5px;" /><p>We&#8217;re looking for two candidates to join our team as either an Account Executive or Outside Sales Account Executive. We will be hosting a hiring party and group interviews at <a href="/about/minneapolis-office" target="_blank">Spyder Trap</a> this Wednesday from <strong>4:30-6:30 p.m.,</strong> in order to expedite our hiring process.</p>
<p><a href="http://spydertrap.staging.spydertrapdev.com/blog/wp-content/uploads/2014/12/imgo.jpg"><img class="size-medium wp-image-4931 alignright" src="http://spydertrap.staging.spydertrapdev.com/blog/wp-content/uploads/2014/12/imgo-300x164.jpg" alt="Spyder Trap digital marketing offices" width="300" height="164" /></a></p>
<p>Join us for drinks, appetizers and candid conversations about your skills and background. Come prepared to answer pointed questions about your unique skill set and approach to selling digital services. We&#8217;re looking for smart and aggressive candidates that will fit within our unique culture.</p>
<p>Please review the position descriptions below, before submitting or signing up for the event! And bring several copies of your resume.<strong> </strong></p>
<ul>
<ul>
<li>4:30 &#8211; Mixer</li>
<li>5:15 &#8211; Group speed interviews</li>
<li>6:30 &#8211; Wrap up</li>
</ul>
</ul>
<p><a href="http://www.eventbrite.com/e/spyder-trap-hiring-party-sales-positions-tickets-14945441217?ref=ebtn" target="_blank"><img src="https://www.eventbrite.com/custombutton?eid=14945441217" alt="Eventbrite - Spyder Trap Hiring Party – Sales Positions" /></a></p>
<p>If browsing on mobile, <a href="http://www.eventbrite.com/e/spyder-trap-hiring-party-sales-positions-tickets-14945441217?ref=ebtn" target="_blank">click here</a>.</p>
<h2>ACCOUNT EXECUTIVE</h2>
<p>The Account Executive will work with the Sales Team to identify and help develop strategic partnerships with new and existing clients by identifying new opportunities. This position will manage new online marketing opportunities from lead generation through project discovery/kickoff, and will work in conjunction with Project Managers to ensure that all projects are being completed on time, within budget, and that the project meets client expectations.</p>
<p><strong>Required skills and experience:</strong></p>
<ul>
<li>Bachelor’s degree or equivalent education or demonstrated past success in comparable sales position</li>
<li>Experienced in consultative selling in the areas of SEO, PPC, local search, search analytics, and social media marketing and monitoring</li>
<li>Track record of achieving sales results</li>
<li>Problem solving skills, related to customer service &amp; technical difficulties</li>
<li>2 &#8211; 4 years of experience providing search/social marketing solutions</li>
<li>Excellent written and verbal communication skills</li>
<li>Involvement in networking groups and industry associations</li>
</ul>
<p><strong>Job Duties:</strong></p>
<ul>
<li>Consult, advise, and develop new opportunities with new and existing clients for online communication, search marketing, email marketing and social media</li>
<li>Create and propose digital marketing recommendations that best suit clients’ needs strategically and tactically</li>
<li>Work with internal teams to develop detailed proposals and other sales-related presentations as needed</li>
<li>Identify, pitch, and close new business accounts</li>
<li>Achieve monthly and annual sales goals</li>
<li>Maintain a deep understanding of rapid industry advancements, insight, platforms, news, and opportunities to ensure industry expertise and advise</li>
<li>Build, manage, and track sales funnels, forecasts, and account activity</li>
<li>Be actively involved in industry events, associations, educational events, social media, and business networking opportunities</li>
<li>Assist other sales team members with developing team and individual sales strategies and lead generation approaches</li>
<li>Assist with other miscellaneous tasks as assigned</li>
</ul>
<h2>OUTSIDE SALES ACCOUNT EXECUTIVE</h2>
<p>The Outside Sales Account Executive will work with the Sales Team to identify and help develop strategic partnerships with potential customers. This position will assist in the development of a strong pipeline of new clients and projects through direct or indirect customer contact and prospecting. This position will manage new business client relationships from lead generation through project discovery/kickoff, and will work in conjunction with Project Managers to ensure that all projects are being completed on time, within budget, and that the project meets client expectations.</p>
<p><strong>Required skills and experience:</strong></p>
<ul>
<li>Bachelor’s degree or equivalent education or demonstrated past success in comparable sales position</li>
<li>Demonstrated past success in comparable outside sales position</li>
<li>Problem solving skills, related to customer service &amp; technical difficulties</li>
<li>Strong background in digital marketing</li>
<li>2-4 years of experience providing digital marketing solutions</li>
<li>Excellent written and verbal communication skills</li>
<li>Problem solving skills, related to customer service &amp; technical difficulties</li>
<li>Digital agency background preferred</li>
</ul>
<p><strong>Job Duties:</strong></p>
<ul>
<li>Prospect, consult, advise, and develop new business for web design, development, e-commerce, online communication, search marketing, email marketing, social media, and mobile services</li>
<li>Create and propose digital marketing recommendations that best suit potential clients’ needs strategically and tactically</li>
<li>Work with internal teams to develop detailed proposals and other sales-related presentations as needed</li>
<li>Identify, pitch, and close new business accounts</li>
<li>Achieve monthly and annual sales goals</li>
<li>Maintain a deep understanding of rapid industry advancements, insight, platforms, news, and opportunities to ensure industry expertise and advise</li>
<li>Build, manage, and track sales funnels, forecasts, and account activity</li>
<li>Be actively involved in industry events, associations, educational events, social media, and business networking opportunities</li>
<li>Assist other Sales Team members with developing team and individual sales strategies and lead generation approaches</li>
</ul>
<p>If you can not make the event, but still wish to apply online, <a href="/talent" target="_blank">click here. </a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="/blog/2014/12/spyder-trap-hiring-party-sales-positions/">Spyder Trap Hiring Party &#8211; Sales Positions</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Spyder Trap Social Media Case Study at Social Media Breakfast</title>
		<link>http://www.spydertrap.com/blog/2014/07/spyder-trap-speaks-at-social-media-breakfast/</link>
		<comments>http://www.spydertrap.com/blog/2014/07/spyder-trap-speaks-at-social-media-breakfast/#comments</comments>
		<pubDate>Wed, 23 Jul 2014 18:28:13 +0000</pubDate>
		<dc:creator><![CDATA[Jenna Bennett]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Spyder Trap News]]></category>
		<category><![CDATA[Chamilia]]></category>
		<category><![CDATA[Mother's Day]]></category>
		<category><![CDATA[SMBMPS]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=4464</guid>
		<description><![CDATA[<img width="640" height="640" src="/blog/wp-content/uploads/2014/07/chamilia-mothers-day-2014-cover-1024x1024.jpg" class="attachment-large wp-post-image" alt="chamilia-mothers-day-2014-cover" style="display: block; margin: auto; margin-bottom: 5px;" /><p>Case Study: Chamilia Mother&#8217;s Day Campaign If you&#8217;re looking for ways to boost brick-and-mortar retail sales via social advertising dollars and content strategy, this case study should get you headed in the right direction. Last week I had the opportunity to speak at Social Media Breakfast about... <a class="read-more" href="/blog/2014/07/spyder-trap-speaks-at-social-media-breakfast/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2014/07/spyder-trap-speaks-at-social-media-breakfast/">Spyder Trap Social Media Case Study at Social Media Breakfast</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img width="640" height="640" src="/blog/wp-content/uploads/2014/07/chamilia-mothers-day-2014-cover-1024x1024.jpg" class="attachment-large wp-post-image" alt="chamilia-mothers-day-2014-cover" style="display: block; margin: auto; margin-bottom: 5px;" /><h2>Case Study: Chamilia Mother&#8217;s Day Campaign</h2>
<p>If you&#8217;re looking for ways to boost brick-and-mortar retail sales via social advertising dollars and content strategy, this case study should get you headed in the right direction. Last week I had the opportunity to speak at <a href="http://smbmsp.org/">Social Media Breakfast</a> about Chamilia; one of Spyder Trap&#8217;s <em>favorite</em> clients in the social media space. We&#8217;ve had loads of fun working with them and seen great success using a mix of social engagement tactics, content strategy and paid social advertising. But, Chamilia is unique. More or less all of our online efforts are geared towards supporting the brand&#8217;s offline and in-store sales, which has posed a unique challenge for our team.</p>
<p><a href="/blog/wp-content/uploads/2014/07/chamilia-mothers-day-2014-cover.jpg"><img class="alignnone size-medium wp-image-4871" src="/blog/wp-content/uploads/2014/07/chamilia-mothers-day-2014-cover-300x300.jpg" alt="chamilia-mothers-day-2014-cover" width="300" height="300" /></a></p>
<p>But first, a little background. <a href="http://www.chamilia.com/">Chamilia</a> is an up-and-coming jewelry brand based in Minneapolis that sells charms, beads and bracelets. Many of their products carry messages and are bought for highly specific and sentimental reasons. Their shoppers are typically between thirty and sixty years old, the majority of which are women.  Moms <em>especially</em> love Chamilia. Which is why this past Mother&#8217;s Day, Chamilia tasked Spyder Trap with running a focused social media campaign to generate buzz, increase engagement and provide data-driven results over the most important of holidays for the brand.</p>
<p>So, let&#8217;s get down to the nitty gritty. Spyder Trap used a mix of strategic planning, Facebook ad targeting, content strategy and creativity to drive organic and paid results. A giveaway with extra paid resources devoted to the target markets of Boston and Philadelphia was huge for the brand during a relatively short campaign period of April 14th-May 11th.</p>
<p>We rolled out Chamilia&#8217;s Mother&#8217;s Day campaign via Facebook, Pinterest, and Twitter using the sentimental hashtag #MemorableMom to both tie all the content together, and keep track of conversation. We asked fans to share stories about their moms or about being a mom in return for being entered to win the giveaway. Through this campaign, the brand earned an exponential amount of new likes and followers through paid post boosting and page like promotions.</p>
<p>In just over three weeks time, Spyder Trap had reached, engaged and captured an audience that had previously taken the brand nearly a year to tap. Over 9,000 Facebook “likes” were obtained during the campaign and impressions topped 11 million. And buzz among current and new followers was huge- the comments shared conveyed the community built during the campaign. For more, check out the slideshare below or learn about Spyder Trap <a href="/about/company">here.</a></p>
<p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/37437702" width="650" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe></p>
<div style="margin-bottom: 5px;"><strong> <a title="Jenna bennett smbmsp presentation 071814 final" href="https://www.slideshare.net/JennaSBennett/jenna-bennett-smbmsp-presentation-071814-final" target="_blank">Jenna bennett smbmsp presentation 071814 final</a> </strong> from <strong><a href="http://www.slideshare.net/JennaSBennett" target="_blank">JennaSBennett</a></strong></div>
<p>The post <a rel="nofollow" href="/blog/2014/07/spyder-trap-speaks-at-social-media-breakfast/">Spyder Trap Social Media Case Study at Social Media Breakfast</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>MnSearch Events Move To Spyder Trap For 2014</title>
		<link>http://www.spydertrap.com/blog/2014/01/mnsearch-events-move-to-spyder-trap-for-2014/</link>
		<comments>http://www.spydertrap.com/blog/2014/01/mnsearch-events-move-to-spyder-trap-for-2014/#comments</comments>
		<pubDate>Thu, 30 Jan 2014 16:24:03 +0000</pubDate>
		<dc:creator><![CDATA[Aaron Weiche]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=3792</guid>
		<description><![CDATA[<p>The Minnesota Search Engine Marketing Association has grown to be an exceptional group putting together outstanding search and online marketing events monthly in the Twin Cities.  The first MnSearch event of 2014 took place last night and Spyder Trap is proud to be the... <a class="read-more" href="/blog/2014/01/mnsearch-events-move-to-spyder-trap-for-2014/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2014/01/mnsearch-events-move-to-spyder-trap-for-2014/">MnSearch Events Move To Spyder Trap For 2014</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>The <a title="MnSearch" href="http://www.mnsearch.org/">Minnesota Search Engine Marketing Association</a> has grown to be an exceptional group putting together outstanding search and online marketing events monthly in the Twin Cities.  The first MnSearch event of 2014 took place last night and Spyder Trap is proud to be the venue host for all of the 2014 monthly events.</p>
<figure id="attachment_3793" style="width: 675px;" class="wp-caption alignnone"><a href="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event1.jpg"><img class="size-full wp-image-3793" alt="mnsearch spyder trap" src="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event1.jpg" width="675" height="298" /></a><figcaption class="wp-caption-text">Over 100 attend the January MnSearch event at Spyder Trap.</figcaption></figure>
<h2>Search Marketing &amp; Online Marketing Goodness</h2>
<p>MnSearch has earned a reputation for putting on valuable monthly <a title="Search events" href="http://www.mnsearch.org/events/">events</a> and last night was no exception.  Exploring video optimization and marketing, <a title="Noah on Twitter" href="https://twitter.com/TurnerUP15">Noah Turner</a> of FRWD, <a title="Manny on Twitter" href="https://twitter.com/mannyrivas">Manny Rivas</a> of aimclear and <a title="Carrie on Twitter" href="https://twitter.com/OCarie">Carie Otto</a> of Three Deep Marketing gave solid presentations, tips, tools and answers to the attendees.</p>
<p>MnSearch has proven to bring in top local and national online experts over the past few years and last night they even gave notice that a one day search summit with some big names in the industry will happen in 2014.  My advice is to become a member, attend events, meet great people and learn a ton!</p>
<h2>A Great Minneapolis Event Space</h2>
<p>Last night was something that our CEO Mike Rynchek, our CFO Barb Vanags and myself envisioned when we took over the space at 1625 Hennepin Avenue just about 14 months ago.  Our main level was built to be open, collaborative and able to host various events.</p>
<p><a href="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event3.jpg"><img class="alignnone size-full wp-image-3794" alt="mn search spyder trap" src="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event3.jpg" width="675" height="476" /></a></p>
<p>During the work day you&#8217;ll find a few large tables, couches, chairs, stage/steps, bean bags and a standing work station.  Anywhere from 2 to 30 of our amazing team members use the space in different ways at one time and we are very fortunate to have this space.</p>
<figure id="attachment_3795" style="width: 500px;" class="wp-caption alignnone"><a href="/blog/wp-content/uploads/2014/01/STlowerlevel.jpg"><img class="size-full wp-image-3795" alt="spyder trap office" src="/blog/wp-content/uploads/2014/01/STlowerlevel.jpg" width="500" height="381" /></a><figcaption class="wp-caption-text">Spyder Trap Office photo by Finance &amp; Commerce staff photographer Bill Klotz.</figcaption></figure>
<p>While we have had about six events already at Spyder Trap, last night&#8217;s had a different energy with industry peers and enthusiasts in the building and it was awesome.  We are looking forward to 2014 with MnSearch and we welcome you to attend a future event.</p>
<h2>Additional Photos From Last Nights Event</h2>
<p>You&#8217;ll find more photos from last night&#8217;s MnSearch event on our <a title="Facebook" href="https://www.facebook.com/spydertrap">Facebook page</a> as well as a few below.</p>
<figure id="attachment_3796" style="width: 675px;" class="wp-caption alignnone"><a href="/blog/wp-content/uploads/2014/01/mnsearch-spydertrap-2014event2.jpg"><img class="size-full wp-image-3796" alt="MnSearch attendees busy listening, tweeting and enjoying a beverage." src="/blog/wp-content/uploads/2014/01/mnsearch-spydertrap-2014event2.jpg" width="675" height="484" /></a><figcaption class="wp-caption-text">MnSearch attendees busy listening, tweeting and enjoying a beverage.</figcaption></figure>
<figure id="attachment_3797" style="width: 675px;" class="wp-caption alignnone"><a href="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event4.jpg"><img class="size-full wp-image-3797" alt="Spyder Trap office space" src="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event4.jpg" width="675" height="327" /></a><figcaption class="wp-caption-text">A view of the MnSearch event from a different angle.</figcaption></figure>
<figure id="attachment_3798" style="width: 675px;" class="wp-caption alignnone"><a href="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event5.jpg"><img class="size-full wp-image-3798" alt="mnsearch pizza" src="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event5.jpg" width="675" height="478" /></a><figcaption class="wp-caption-text">There is always food at MnSearch events &#8230; while it lasts!</figcaption></figure>
<figure id="attachment_3799" style="width: 675px;" class="wp-caption alignnone"><a href="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event6.jpg"><img class="size-full wp-image-3799" alt="Carie Otto presenting" src="/blog/wp-content/uploads/2014/01/mnsearch-2014-SpyderTrap-Event6.jpg" width="675" height="506" /></a><figcaption class="wp-caption-text">Carie Otto presenting on YouTube ads.</figcaption></figure>
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<p>The post <a rel="nofollow" href="/blog/2014/01/mnsearch-events-move-to-spyder-trap-for-2014/">MnSearch Events Move To Spyder Trap For 2014</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>2013 MIMA Summit App for iPhone, iPad and Android</title>
		<link>http://www.spydertrap.com/blog/2013/10/2013-mima-summit-app-for-iphone-ipad-and-android/</link>
		<comments>http://www.spydertrap.com/blog/2013/10/2013-mima-summit-app-for-iphone-ipad-and-android/#comments</comments>
		<pubDate>Tue, 15 Oct 2013 00:44:00 +0000</pubDate>
		<dc:creator><![CDATA[Aaron Weiche]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=3443</guid>
		<description><![CDATA[<p>Spyder Trap is once again excited to announce the release of the official event app for the 2013 MIMA Summit taking place on Tuesday, October 15th, 2013.  The app has an intuitive and elegant design for 2013 and all of your event information needed to... <a class="read-more" href="/blog/2013/10/2013-mima-summit-app-for-iphone-ipad-and-android/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2013/10/2013-mima-summit-app-for-iphone-ipad-and-android/">2013 MIMA Summit App for iPhone, iPad and Android</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Spyder Trap is once again excited to announce the release of the official event app for the <a title="MIMA Summit 2013" href="http://2013.mimasummit.org/" target="_blank">2013 MIMA Summit</a> taking place on Tuesday, October 15th, 2013.  The app has an intuitive and elegant design for 2013 and all of your event information needed to make this year&#8217;s Summit a fantastic one.</p>
<p><a href="/blog/wp-content/uploads/2013/10/mima-2013-app-screens640.jpg"><img class="alignnone size-full wp-image-3444" alt="mima summit app design" src="/blog/wp-content/uploads/2013/10/mima-2013-app-screens640.jpg" width="640" height="564" /></a></p>
<p>&nbsp;</p>
<h2>Download The App</h2>
<ul>
<li><a title="iPhone iPad app" href="https://itunes.apple.com/us/app/mima-2013/id717313909?mt=8" target="_blank">Download the iOS version of the app for your iPhone or iPad</a></li>
<li><a title="Android App download" href="https://play.google.com/store/apps/details?id=com.spydertrap.mima2013&amp;hl=en" target="_blank">Download the Android version of the app</a></li>
</ul>
<h2>Features Of The MIMA App</h2>
<p>The 2013 MIMA Summit App has everything you need to be your perfect event partner for the day.  Look up sessions, times, speaker bios, Twitter handles and a map of the event venue to help you navigate the day.</p>
<p>The &#8220;My MIMA&#8221; feature lets you favorite the sessions you want to attend and builds your own customized schedule for you.  Review all of the sessions and have your day set-up and right on your phone or tablet with you for the event.</p>
<h2>Say Hello</h2>
<p>Of course there will be a few of the Spyder Trap team at the Summit so please say hello.  If you get the chance, I&#8217;ll be moderating a panel on <a href="http://2013.mimasummit.org/session/from-thumbing-a-ride-to-thumbing-your-ride-how-technology-is-enabling-a-transportation-revolution/" target="_blank">Technology and Transportation</a> from 3:10pm to 4:10pm that includes leaders from Nice Ride Minnesota, Uber and Zipcar. I hope to see you in there!</p>
<p>If your event, business or organization is in need of a mobile partner for the <a title="Mobile app and web design" href="/mobile">mobile web or app</a> creation, <a title="Contact Spyder Trap" href="/about/contact">let&#8217;s talk</a>.</p>
<p>The post <a rel="nofollow" href="/blog/2013/10/2013-mima-summit-app-for-iphone-ipad-and-android/">2013 MIMA Summit App for iPhone, iPad and Android</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Spyder Trap Saddles Up At The Overnight Web Challenge</title>
		<link>http://www.spydertrap.com/blog/2013/03/spyder-trap-saddles-up-at-the-overnight-web-challenge/</link>
		<comments>http://www.spydertrap.com/blog/2013/03/spyder-trap-saddles-up-at-the-overnight-web-challenge/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 20:54:37 +0000</pubDate>
		<dc:creator><![CDATA[Steve Retka]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=3030</guid>
		<description><![CDATA[<p>The Spyder Trap team was proud to be at The Nerdery’s Overnight Website Challenge this past weekend. Our team, the Arachnyd Webslingers, was made up of 10 Spyder Trappers, ranging from designers and developers to content specialists and project managers. We were lucky enough... <a class="read-more" href="/blog/2013/03/spyder-trap-saddles-up-at-the-overnight-web-challenge/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2013/03/spyder-trap-saddles-up-at-the-overnight-web-challenge/">Spyder Trap Saddles Up At The Overnight Web Challenge</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>The Spyder Trap team was proud to be at The Nerdery’s <a href="http://overnightwebsitechallenge.com/" target="_blank">Overnight Website Challenge</a> this past weekend. Our team, the <a href="http://tc2013.overnightwebsitechallenge.com/teams/127" target="_blank">Arachnyd Webslingers</a>, was made up of 10 Spyder Trappers, ranging from designers and developers to content specialists and project managers.</p>
<p>We were lucky enough to paired with <a href="http://rivervalleyriders.org/" target="_blank">River Valley Riders</a>, a local non-profit that provides therapeutic horseback riding for children and adults with disabilities. Kathy Jo, Susan, and Jonathan were great to work with, and we were excited to put our expertise and knowledge towards helping them!</p>
<p><a href="http://tc2013.overnightwebsitechallenge.com/nonprofits/428" target="_blank">River Valley Riders</a> wanted a a greater connection to their donors, volunteers, and participants, but their old website was difficult to navigate and didn&#8217;t match their brochures and other documents. Needless to say, our work was cutout for us!</p>
<p><a href="/blog/2013/03/live-blog-spyder-trap-at-the-overnight-web-challenge/" target="_blank">In just 24 hours,</a> we were able to build River Valley Riders <a href="http://www.facebook.com/photo.php?fbid=519308168121033&amp;set=a.518293628222487.1073741826.152968154755038&amp;type=3&amp;theater" target="_blank">a new website</a> that was more intuitive, responsive, and matched perfectly with their print materials. More importantly, we built a new electronic scheduling dashboard to help coordinate their volunteers and riders. The team from River Valley Riders was very happy with the end result!</p>
<p><a href="http://www.facebook.com/photo.php?fbid=519308168121033&amp;set=a.518293628222487.1073741826.152968154755038&amp;type=1&amp;theater"><img class="aligncenter size-large wp-image-3031" title="Spyder Trap at the Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/886057_519308168121033_804563876_o-1024x576.jpg" alt="Spyder Trap at the Overnight Web Challenge" width="640" height="360" /></a></p>
<p>But the River Valley Riders revamp didn&#8217;t stop there! The non-profit already had a <a href="http://www.facebook.com/rivervalleyriders" target="_blank">Facebook page</a>, but we gave them new visuals to implement on their page. Also, we set them up with a new <a href="https://twitter.com/rvriders" target="_blank">Twitter account</a> and <a href="http://www.youtube.com/rivervalleyridersorg" target="_blank">YouTube channel</a>, as well as a new Google account to help manage their newly expanded social media presence. Lastly, I spent some time with Kathy Jo to help educate her on Twitter best practices and answer any of her social media questions.</p>
<p>While there is still some work to do before the full launch, we&#8217;re well on our way to completing a functional website with a great design. But the competition is over quite yet, and we need your help.</p>
<p>Head on over to the <a href="http://www.facebook.com/media/set/?set=a.518293628222487.1073741826.152968154755038&amp;type=1" target="_blank">Nerdery&#8217;s Overnight Website Challenge photo album on Facebook</a>, and like our <a href="http://www.facebook.com/photo.php?fbid=519308168121033&amp;set=a.518293628222487.1073741826.152968154755038&amp;type=1&amp;theater" target="_blank">River Valley Riders design!</a> Voting is open until April 2, and we thank you for your support!</p>
<p>The post <a rel="nofollow" href="/blog/2013/03/spyder-trap-saddles-up-at-the-overnight-web-challenge/">Spyder Trap Saddles Up At The Overnight Web Challenge</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Live Blog: Spyder Trap at the Overnight Web Challenge</title>
		<link>http://www.spydertrap.com/blog/2013/03/live-blog-spyder-trap-at-the-overnight-web-challenge/</link>
		<comments>http://www.spydertrap.com/blog/2013/03/live-blog-spyder-trap-at-the-overnight-web-challenge/#comments</comments>
		<pubDate>Sat, 09 Mar 2013 16:17:19 +0000</pubDate>
		<dc:creator><![CDATA[Katrina Wollet]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=2985</guid>
		<description><![CDATA[<p>The Spyder Trap team is excited to be at The Nerdery’s Overnight Website Challenge for the next 24 hours! We have assembled a (world) wide web of designers and developers, copywriters and content specialists, project managers and creative minds, to form our team—the Arachnyd... <a class="read-more" href="/blog/2013/03/live-blog-spyder-trap-at-the-overnight-web-challenge/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2013/03/live-blog-spyder-trap-at-the-overnight-web-challenge/">Live Blog: Spyder Trap at the Overnight Web Challenge</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>The Spyder Trap team is excited to be at The Nerdery’s Overnight Website Challenge for the next 24 hours! We have assembled a (world) wide web of designers and developers, copywriters and content specialists, project managers and creative minds, to form our team—the <a href="http://tc2013.overnightwebsitechallenge.com/teams/127" target="_blank">Arachnyd Webslingers</a>.</p>
<h2>Hour 1</h2>
<p>Shortly after we arrived the event began at 9 a.m. we found out that our team was paired with local non-profit River Valley Riders (RVR), a therapeutic horseback-riding program. Our charitable, do-goody, make-things-bettery team of Spydermen and Spyderwomen is excited to put our expertise and knowledge towards a great cause!</p>
<p><img class="alignnone size-large wp-image-2987" title="Spyder Trap at the Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/Tea-brainstorm1-1024x764.jpg" alt="Spyder Trap at the Overnight Web Challenge" width="640" height="477" /></p>
<p>After introductions with RVR representatives Kathy and Susan, our team dove right in with a discovery meeting to learn as much as we could about their organization, current site and what they envision for their new site. Next step, a deeper dive into brand voice and design of RVR.</p>
<h2>Hour 2</h2>
<p>After Learning more about River Valley Riders (and they&#8217;re a pretty amazing group!), the developers branched off to work their magic while a few of us continued to chat with Kathy and Susan. Together we have already locked down a revised and revamped site map for the new website!</p>
<p><img class="alignnone size-large wp-image-2994" title="Creating Site Map at Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/photo-1024x764.jpg" alt="Creating Site Map at Overnight Web Challenge" width="640" height="477" /></p>
<p>Even better, I had an opportunity to sit down with Kathy and Susan and learn more about the voice of their brand, what makes their organization special and the positive influence they are having on the lives of those involved with the program. I can&#8217;t wait to see how these stories influence the website copy I&#8217;ll be writing and the designs of the site.</p>
<p>Time to write.</p>
<h2>Hour 3</h2>
<p>Lunch arrived! Big thank you to <a href="http://www.chowgirls.net/" target="_blank">Chow Girls</a> for catering amazing sandwiches and cookies. With the countdown clock looming in front of us, the team made it a working lunch and continued to code, write and design. With a finalized site map in place, the new website is in full motion ahead.</p>
<p><img class="alignnone size-large wp-image-2999" style="font-size: 13px; line-height: 19px;" title="Live Blog: Spyder Trap at the Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/photo-1-1024x764.jpg" alt="Live Blog: Spyder Trap at the Overnight Web Challenge" width="640" height="477" /></p>
<h2>Hour 4</h2>
<p>While the development team is waiting for designs, they are creating electronic versions of River Valley Riders’ paper forms. Currently, RVR participants can only register for lessons using paper forms and sending them through the mail but, at the launch of the new website, program participants will be able easily access these forms online! This is a really exciting step for RVR to helps streamline the registration process and make the program more easily accessible.</p>
<p><img class="alignnone size-large wp-image-3001" title="Live Blog: Spyder Trap at the Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/photo-2-1024x764.jpg" alt="Live Blog: Spyder Trap at the Overnight Web Challenge" width="640" height="477" /></p>
<h2>Hour 5</h2>
<p>Everyone got a few minutes away from the computer to enjoy the <a href="http://www.mnzoo.org/education/education_zoomobile.asp" target="_blank">Zoomobile from the Minnesota Zoo</a>. They brought owls, millipedes, and even a creepy crawly mascot for the Arachnyd Webslingers!</p>
<p><img class="alignnone size-large wp-image-3003" title="Live Blog: Spyder Trap at the Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/photo-3-764x1024.jpg" alt="Live Blog: Spyder Trap at the Overnight Web Challenge" width="410" height="549" /></p>
<h2>Hour 6</h2>
<p>We&#8217;ve all been hard at work the past hour, especially the designers. Ben and Jeff have spent a lot of time completing wireframes for the site and designing the home page for the new site!</p>
<p>Steve and I have also been busy combing through the existing site content, auditing it and making sure everything is pulled before we take the old site down. There&#8217;s still a lot of work left to do, but we&#8217;re off to a great start!</p>
<h2>Hour 7</h2>
<p>With everybody working so hard on so many different projects, Rachel flexed her Project Manager muscle and arranged a quick recap meeting with everyone to make sure we were all on track. It was nice to touch base as a group, and we&#8217;re all really excited about where this project is heading!</p>
<p><img class="alignnone size-large wp-image-3006" title="Live Blog: Spyder Trap at the Overnight Web Challenge" src="/blog/wp-content/uploads/2013/03/IMG952448-1024x764.jpg" alt="Live Blog: Spyder Trap at the Overnight Web Challenge" width="640" height="477" /></p>
<h2>Hour 8</h2>
<p>I&#8217;ve been keeping my nose to the grindstone and my fingers typing away reworking content, and everyone else is staying just as busy. Ben and Jeff are almost done with the homepage design, just finishing up some last little tweaks before moving on to other pages. The developers have been surprisingly quiet as they continue to code away, while Steve has been setting up Twitter and YouTube profiles for River Valley Riders!</p>
<p>Fatigue is setting in a little bit, but dinner is almost here and that should help. Most importantly, everyone on the team is still in good spirits!</p>
<h2>Hour 9</h2>
<p>Dinner arrived, and not a moment too soon! Just as a few of us were slowing down, we had a great burrito bar catered by Qdoba. We had a little fiesta and chatted with Kathy some more, which was a nice break from our computer monitors!</p>
<p>Next up, we&#8217;ll be demoing the Concrete5 dashboard and the new River Valley Riders home page for Kathy!</p>
<h2>Hour 10</h2>
<p>The demo was a smashing success! Ben and Jeff did an amazing job designing the homepage of the website, while the Concrete5 user management system should do wonders for keeping track of all of the volunteers and riders that come through River Valley Riders.</p>
<p><img class="alignnone size-large wp-image-3010" title="Ben demoing the homepage design" src="/blog/wp-content/uploads/2013/03/photo-4-1024x764.jpg" alt="Live Blog: Spyder Trap at the Overnight Web Challenge" width="640" height="477" /></p>
<h2>Hour 11</h2>
<p>Fresh off of the successful home page and content management demo, the team went right back to make more changes. Because the new site will implement Parallax scrolling and responsive design elements, there&#8217;s a lot more work yet to be done. However, the team is working hard and we&#8217;re really excited about the direction we&#8217;re headed!</p>
<h2>Hour 12</h2>
<p>We&#8217;ve reached the halfway point! While the team hasn&#8217;t started stressing quite yet, hitting the twelve-hour mark was definitely an eye opener for several members of the team. The next several should see all of us with our heads down and typing furiously, with a very important recap meeting coming up shortly.</p>
<h2>Hour 13</h2>
<p>River Valley Riders are now on Twitter, and you can find them <a href="https://twitter.com/RVRiders" target="_blank">@RVRiders</a>! Steve set up the Twitter profile, while Ben designed the custom background and header image to match their new site. Kathy and Susan were both very interested in the potential for Twitter to help reach out to a new audience, so Steve will also be spending time teaching the RVR team about how to best use Twitter.</p>
<p><span style="font-size: 16px;"><a href="https://twitter.com/RVRiders"><img class="alignnone size-large wp-image-3017" title="River Valley Riders (@RVRiders) on Twitter" src="/blog/wp-content/uploads/2013/03/Untitled-1024x556.jpg" alt="River Valley Riders (@RVRiders) on Twitter" width="640" height="347" /></a></span></p>
<h2>Hour 14</h2>
<p>The team regrouped for our first status meeting since crossing the halfway point. The sense of urgency has started to grow, but we&#8217;re far from panicking. Because we decided to do some great things with this project, we had a feeling we&#8217;d be rushed!</p>
<h2>Hour 15</h2>
<p>Many of the design pieces for the new RVR website are coming together. Ben and Jeff have now created the mobile versions of the home page and navigation, as well as desktop and mobile versions of multiple interior pages.</p>
<h2>Hour 16</h2>
<p>As the minutes and hours tick away, we&#8217;re inching closer and closer to getting this River Valley Riders website off the ground. I&#8217;ve spent most of the past hour continuing to comb through more content and photos with Rachel and Steve. However, we&#8217;ve made a lot of progress and we&#8217;re almost in the home stretch!</p>
<p><img class="alignnone size-large wp-image-3021" title="Combing through content" src="/blog/wp-content/uploads/2013/03/photo-5-1024x764.jpg" alt="Combing through content" width="640" height="477" /></p>
<h2>Hour 17</h2>
<p>Losing an hour to Daylight Savings Time was definitely disorienting. While most of the team met for one last status meeting before our final push, I finally succumbed to the sleep deprivation and dozed off long enough for Steve to snap this picture.</p>
<p><img class="alignnone size-large wp-image-3023" title="Katrina taking a nap" src="/blog/wp-content/uploads/2013/03/photo-6-1024x764.jpg" alt="Katrina taking a nap" width="640" height="477" /></p>
<h2>Hour 18</h2>
<p>Everybody is starting slow down as we&#8217;ve all now been awake for over 20 hours. The developers are still hard at work ironing out a few programming wrinkles before the new site goes live!</p>
<h2>Hour 19</h2>
<p>This update will be short and sweet because we&#8217;re all working like crazy finishing everything up! It&#8217;s all coming together, though, so we shouldn&#8217;t have any trouble delivering a great final product.</p>
<h2>Hour 20</h2>
<p>We&#8217;re officially in the last leg of the competition, with the Arachnyd Webslingers set to present our work to the judges at 7:10am. We&#8217;re just finishing up the last couple few pieces of the website before Jeff and Travis show off our hard work!</p>
<h2>Hour 21</h2>
<p>The tough part is over for us, with Jeff and Travis having successfully presented some of what we&#8217;ve been able to accomplish the last 20+ hours. And while the site is close to completion, we&#8217;ve decided to hold off a full launch of the new site until it is completely where we&#8217;d like it to be.</p>
<p><em>Follow us along as we live-blog our experiences every hour or follow us on <a href="https://twitter.com/spyder_trap" target="_blank">Twitter</a> using the hashtag <a href="https://twitter.com/search?q=%23spydertrap&amp;src=typd" target="_blank">#SpyderTrap</a>.</em></p>
<p>The post <a rel="nofollow" href="/blog/2013/03/live-blog-spyder-trap-at-the-overnight-web-challenge/">Live Blog: Spyder Trap at the Overnight Web Challenge</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Talking &amp; Learning Mobile Design, Development &amp; Search</title>
		<link>http://www.spydertrap.com/blog/2012/10/talking-learning-mobile-design-development-search/</link>
		<comments>http://www.spydertrap.com/blog/2012/10/talking-learning-mobile-design-development-search/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 19:49:40 +0000</pubDate>
		<dc:creator><![CDATA[Aaron Weiche]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=2770</guid>
		<description><![CDATA[<p>Mobile is the now and the what&#8217;s next for just about every aspect of online and digital marketing. The best chance you have to be a leader in the mobile marketing space is to be deep in the work and take an active part in the... <a class="read-more" href="/blog/2012/10/talking-learning-mobile-design-development-search/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2012/10/talking-learning-mobile-design-development-search/">Talking &#038; Learning Mobile Design, Development &#038; Search</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Mobile is <em>the now</em> and the <em>what&#8217;s next</em> for just about every aspect of online and digital marketing. The best chance you have to be a leader in the <strong><a title="Mobile design and development" href="/mobile">mobile marketing space</a></strong> is to be deep in the work and take an active part in the conversations taking place on mobile.</p>
<p>Spyder Trap team members have been busy the last month taking part in various mobile conferences across North America.  With numerous app projects, mobile websites, responsive web design projects and mobile search campaigns, it was great to take a few days here and there to share our passion, experience and thirst for more knowledge on mobile.</p>
<h2>Mobile Conferences Recap</h2>
<p>Here is a quick recap of the mobile marketing conferences we took part in the last month.</p>
<h2><a title="SCREENS Toronto Mobile Conference" href="http://www.fitc.ca/events/about/?event=134" target="_blank">SCREENS</a> &#8211; Toronto, Canada</h2>
<p><strong></strong>Web Development Manager Travis Neiderhiser attended SCREENS 2012, a 2-day conference focused on mobile and tablet app development and responsive web design.  Travis came back with a ton to share with his development team on HTML5, app analytics, responsive web design and more.  He cited <a title="Wes Bos mobile expert" href="https://twitter.com/wesbos" target="_blank">Wes Bros</a> as his favorite speaker and session of the conference covering mobile operating system advancements.</p>
<p><a href="/blog/wp-content/uploads/2012/10/SCREENS2012-mobile.jpg"><img class="alignnone size-full wp-image-2771" title="SCREENS2012-mobile" src="/blog/wp-content/uploads/2012/10/SCREENS2012-mobile.jpg" alt="SCREENS mobile conference 2012" width="615" height="186" /></a></p>
<p>Travis had a great time learning and networking with other mobile developers and shared that <a title="Crown and Dragon wings" href="http://www.crownanddragon.com/" target="_blank">Crown and Dragon</a> is the beer and wing hotspot in Toronto.</p>
<h2><a title="Breaking Development mobile conference" href="http://bdconf.com/2012/dallas" target="_blank">Breaking Development</a> &#8211; Dallas, TX</h2>
<p><strong></strong>Creative Director  Jeff Wagner was Texas bound in September to take part in the Breaking Development conference on mobile web design and mobile development. Jeff really valued the conversation and collaboration format of the event as speakers and attendees mixed opinions and ideas frequently.</p>
<p>Sessions covered mobile content, load time, mobile experience and testing.  Want to know the answer of web first or mobile first for design process?  <a title="Jeff Wagner on Twitter" href="https://twitter.com/jw_design" target="_blank">Ask Jeff</a>!  Jeff cited <a title="Lyza Danger Gardner on Twitter" href="https://twitter.com/lyzadanger" target="_blank">Lyza Danger Gardner</a> as his favorite speaker with her session addressing &#8220;Supporting more, sucking less.&#8221;</p>
<p><a href="/blog/wp-content/uploads/2012/10/breaking-mobile-conference-2012.jpg"><img class="alignnone size-full wp-image-2772" title="breaking-mobile-conference-2012" src="/blog/wp-content/uploads/2012/10/breaking-mobile-conference-2012.jpg" alt="Dallas mobile conference" width="615" height="183" /></a></p>
<p>Jeff <em>claims </em>that he didn&#8217;t hit up the social scene at all in his Dallas adventure, but he did share that the <a title="Dallas hotel" href="http://www.gaylordhotels.com/gaylord-texan/index.html" target="_blank">Gaylord Texan Hotel</a> was &#8220;the bomb.&#8221;</p>
<h2><a title="SMX - Local U Advanced" href="http://searchmarketingexpo.com/east/local-university">SMX East: Local University Advanced</a> &#8211; New York, NY</h2>
<p><strong></strong>The SMX conference series brings in global online and mobile marketing experts for a 3-day conference in New York City.  I had the privilege of being part of the Local University Advanced Workshop at SMX East covering mobile search marketing.</p>
<p>My presentation outlined the massive growth in mobile and local search and what a mobile marketer needs to understand about mobile search rankings and strategies.  I&#8217;ll cut to the chase for you on this blog post, but local search and paid search are huge winners right now for mobile marketing.  With <a title="Google mobile search is local" href="http://www.screenwerk.com/2012/10/01/google-50-of-mobile-search-is-local/" target="_blank">50% of Google&#8217;s mobile searches having local intent</a> and <a title="Mobile searchers take action" href="http://www.cio.com/article/718791/Mobile_SEO_Strategies_More_than_Just_Choosing_Keywords" target="_blank">70% of local search users taking action within an hour</a>, the &#8220;mobile search funnel&#8221; is huge.</p>
<p><a href="/blog/wp-content/uploads/2012/10/local-u-SMX-east-2012.jpg"><img class="alignnone size-full wp-image-2774" title="local-u-SMX-east-2012" src="/blog/wp-content/uploads/2012/10/local-u-SMX-east-2012.jpg" alt="Local U SMX East 2012" width="615" height="320" /></a></p>
<p>I could hijack the rest of the post with all of the great things in New York I took in during my 3 days there, but one highlight was the &#8220;<a title="local search last supper" href="http://twitpic.com/azx7z2" target="_blank">Local Search Last Supper</a>&#8221; at rooftop bar <a title="Birreria rooftop bar NY" href="http://eatalyny.com/eat/birreria" target="_blank">Birreria</a> (<em>pictured above</em>).</p>
<h2>Let&#8217;s Talk Mobile</h2>
<p>If you&#8217;d like to hear more on our recent travels, conferences, connections and speaking opportunities in mobile, <a title="Contact Spyder Trap" href="/about/contact">please give us a shout</a>!</p>
<h5><em>-Additional photo credits to <a title="Avalaunch Media" href="www.avalaunchmedia.com" target="_blank">Avalaunch Media</a></em></h5>
<p>The post <a rel="nofollow" href="/blog/2012/10/talking-learning-mobile-design-development-search/">Talking &#038; Learning Mobile Design, Development &#038; Search</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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		<title>Starry Night &#8211; An Evening For Children’s Arts &amp; Healing</title>
		<link>http://www.spydertrap.com/blog/2012/10/childrens-hospital-minnesota-starry-night-fundraising-event/</link>
		<comments>http://www.spydertrap.com/blog/2012/10/childrens-hospital-minnesota-starry-night-fundraising-event/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 15:09:40 +0000</pubDate>
		<dc:creator><![CDATA[Cory Vandenberghe]]></dc:creator>
				<category><![CDATA[Events & Speaking]]></category>
		<category><![CDATA[Children's Hospital]]></category>
		<category><![CDATA[Starry Night]]></category>
		<category><![CDATA[Volunteering]]></category>

		<guid isPermaLink="false">http://www.spydertrap.com/blog/?p=2763</guid>
		<description><![CDATA[<img width="640" height="236" src="/blog/wp-content/uploads/2012/10/196757_10151200498132533_1143008913_n.jpg" class="attachment-large wp-post-image" alt="Starry Night fundraiser for Childrens Hospital of MN" style="display: block; margin: auto; margin-bottom: 5px;" /><p>We are excited to announce that several members of our Spyder Trap team will be helping at the enchanting Children’s Starry Night annual fundraising event at Aria at the Jeune Lune benefitting Children’s Arts &#38; Healing and Urban Renewal Project and the children and... <a class="read-more" href="/blog/2012/10/childrens-hospital-minnesota-starry-night-fundraising-event/">Read More</a></p>
<p>The post <a rel="nofollow" href="/blog/2012/10/childrens-hospital-minnesota-starry-night-fundraising-event/">Starry Night &#8211; An Evening For Children’s Arts &#038; Healing</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
]]></description>
				<content:encoded><![CDATA[<img width="640" height="236" src="/blog/wp-content/uploads/2012/10/196757_10151200498132533_1143008913_n.jpg" class="attachment-large wp-post-image" alt="Starry Night fundraiser for Childrens Hospital of MN" style="display: block; margin: auto; margin-bottom: 5px;" /><p><a href="/blog/wp-content/uploads/2012/10/starrynight-FB-620.jpg"><img class="alignnone size-full wp-image-2787" title="starrynight-FB-620" src="/blog/wp-content/uploads/2012/10/starrynight-FB-620.jpg" alt="" width="620" height="229" /></a></p>
<p>We are excited to announce that several members of our Spyder Trap team will be helping at the enchanting Children’s Starry Night annual fundraising event at Aria at the Jeune Lune benefitting <a href="http://art.childrensmn.org/">Children’s Arts &amp; Healing and Urban Renewal Project</a> and the children and families at <a href="http://www.childrensmn.org/">Children’s Hospitals and Clinics of Minnesota</a>.</p>
<p>Rebecca Toth, Director of Account Services at Spyder Trap, has volunteered her time on the board to help plan and organize the event while Spyder Trappers Kellie Coit, Project Manager, and Joe Barhorst, Developer, have volunteered to set-up and help ensure the event runs smoothly.</p>
<p>We are proud to dedicate our time to an event that brings together people who are passionate about children, healing and the arts. From dinner and drinks to a live auction to dancing and live music, it’s sure to be a memorable evening. We’ll be there in creative cocktail attire!</p>
<h3>Follow our team’s live Tweets at:</h3>
<ul>
<li>Rebecca <a href="https://twitter.com/rebeccatoth">@rebeccatoth</a></li>
<li>Kellie <a href="https://twitter.com/kelliecoit">@kelliecoit</a></li>
<li>Joe <a href="https://twitter.com/joebarhorst">@joebarhorst</a></li>
</ul>
<h3>For more information on Children’s Starry Night, please visit the website at:</h3>
<p><a href="http://www.childrensmn.org/starrynight/">http://www.childrensmn.org/starrynight/</a></p>
<p>The post <a rel="nofollow" href="/blog/2012/10/childrens-hospital-minnesota-starry-night-fundraising-event/">Starry Night &#8211; An Evening For Children’s Arts &#038; Healing</a> appeared first on <a rel="nofollow" href="/blog">Spyder Trap Online Marketing Blog</a>.</p>
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