Mobile is the now and the what’s next for just about every aspect of online and digital marketing. The best chance you have to be a leader in the mobile marketing space is to be deep in the work and take an active part in the conversations taking place on mobile.
Spyder Trap team members have been busy the last month taking part in various mobile conferences across North America. With numerous app projects, mobile websites, responsive web design projects and mobile search campaigns, it was great to take a few days here and there to share our passion, experience and thirst for more knowledge on mobile.
Mobile Conferences Recap
Here is a quick recap of the mobile marketing conferences we took part in the last month.
SCREENS – Toronto, Canada
Web Development Manager Travis Neiderhiser attended SCREENS 2012, a 2-day conference focused on mobile and tablet app development and responsive web design. Travis came back with a ton to share with his development team on HTML5, app analytics, responsive web design and more. He cited Wes Bros as his favorite speaker and session of the conference covering mobile operating system advancements.
Travis had a great time learning and networking with other mobile developers and shared that Crown and Dragon is the beer and wing hotspot in Toronto.
Breaking Development – Dallas, TX
Creative Director Jeff Wagner was Texas bound in September to take part in the Breaking Development conference on mobile web design and mobile development. Jeff really valued the conversation and collaboration format of the event as speakers and attendees mixed opinions and ideas frequently.
Sessions covered mobile content, load time, mobile experience and testing. Want to know the answer of web first or mobile first for design process? Ask Jeff! Jeff cited Lyza Danger Gardner as his favorite speaker with her session addressing “Supporting more, sucking less.”
Jeff claims that he didn’t hit up the social scene at all in his Dallas adventure, but he did share that the Gaylord Texan Hotel was “the bomb.”
SMX East: Local University Advanced – New York, NY
The SMX conference series brings in global online and mobile marketing experts for a 3-day conference in New York City. I had the privilege of being part of the Local University Advanced Workshop at SMX East covering mobile search marketing.
My presentation outlined the massive growth in mobile and local search and what a mobile marketer needs to understand about mobile search rankings and strategies. I’ll cut to the chase for you on this blog post, but local search and paid search are huge winners right now for mobile marketing. With 50% of Google’s mobile searches having local intent and 70% of local search users taking action within an hour, the “mobile search funnel” is huge.
I could hijack the rest of the post with all of the great things in New York I took in during my 3 days there, but one highlight was the “Local Search Last Supper” at rooftop bar Birreria (pictured above).
Let’s Talk Mobile
If you’d like to hear more on our recent travels, conferences, connections and speaking opportunities in mobile, please give us a shout!