MIMA Summit App

Project: iPhone App Design and Development

The Minnesota Interactive Marketing Association’s annual fall conference is the Midwest’s largest marketing and technology event.  It’s a two day bender of incredible speakers covering vast search, social, content, design and mobile topics.  With our staff having both presented and attended past Summits we knew an iPhone app would be a great benefit for the 1,000 attendees.

The MIMA Summit iPhone app put the conference schedule, speaker bios and more in the palm of the attendees.  App users had the ability to browse all sessions by time or topic and view speaker bios.  

With over 40 session in the two day event, we developed a "My MIMA" feature in the app that allowed the user to build their own schedule to access.  Lastly, we integrated with the Twitter app to allow for easy tweeting of attendees to include the speakers Twitter handle and the MIMA Summit hashtag.

iPhone App Highlights:

• App interface design
• iOS app development
• Session schedule by time and topic
• Speaker bios
• Custom schedule creator - "My Mima"
• Twitter app integration
• Available in the iTunes app store