Michelina's
Project: Responsive Web Design & Development
Michelina's is a nationally distributed frozen entree brand that includes single serve entrees and specialty snacks. Produced by Bellisio Foods, the product line-up includes Michelina's Authentico Meals, Traditional Meals, Anytime Snackers, Pizza Snack Rolls, Lean Gourment and others.
Michelina's was starting a rebranding and also needed to update their web presence when they came to Spyder Trap. Their old website was heavily reliant on Flash and strictly product focused while the brand was evolving to a lifestyle position.
Spyder Trap went to work designing and developing a responsive website that brought Michelina's content to desktop, tablet and mobile smartphone consumers. The new website integrated deeper product information, a product locator and their newly launched social community (Spyder Trap launched all of Michelina's social channels as well).
+ Visit Michelina's Website
Responsive Web Design Project Highlights:
- Custom responsive web design for desktop, tablet and mobile
- Web and mobile development
- Content management system
- Search engine optimization
- Social media integrations and blog
- Product locator by zip code
- Printable coupons
- Web and mobile analytics
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