LaMettry's Auto Body

Project: Email Marketing

LaMettry’s Collision has been family owned and operated since 1976 they started with a single location in their home garage specializing in Corvettes. But a reputation for quality collision repair work and unmatched service made the auto body shop take off. Today, LaMettry’s has seven auto body repair shops in convenient metro Minneapolis – St. Paul locations that provide the very finest auto body repair in the Twin Cities area.

With customer service at the core of their success, LaMettry's added email marketing to their customer touchpoints with the help of Spyder Trap.  With monthly campaigns they reach three segments of their audience: customers, insurance agents and car industry professionals.  For their customers, LaMettry's offers up monthly driving tips, car care tips, driving and accident facts, insight into their expertise and the occasional entertaining video ... auto related of course.

Email Marketing Highlights:

• Custom designed emails for three audiences
• Campaign management with SpyderMail
• List building and subscriber management
• Detailed analytics and campaign reporting
• Google Analytics integration