L & M Fleet Supply

Project: Search Engine Marketing

L & M Fleet Supply is a retail chain of 8 stores in Minnesota and Wisconsin focusing on products in hunting, camping, sports, household items, home improvement, farm and automotive.  With a 50 year history and stores now reaching over 70,000 Sq. Ft. of retail floor space, L & M launched their first e-commerce website in 2010.

Our online marketing experts have launched and managed extensive PPC campaigns, redesigned landing pages, optimized the customer check-out process, handled the Google Shopping transition to paid product ads and more.

Results for Q3 of 2012 show a very strong 13.5:1 return on ad spend (ROAS) for L & M Fleet Supply.  Overall web traffic from 2011 to 2012 has increased by 125% with paid search traffic growing by 485%.

+ Visit L& M Fleet Supply Website

Search Engine Marketing Project Highlights:

• Google AdWords and PPC search ads
• Search campaign and ad management
• Search bid optimization and management
• Google Analytics and customized tracking
• Product listing ads
• E-commerce conversion rate optimization
• Sales and analytics reporting