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Spyder Trap Online Marketing Participates in Web Analytics Panel

Posted June 12th, 2008 by Mike Rynchek

Mike Rynchek - Spyder Trap Online Marketing

Mike Rynchek
Spyder Trap Online Marketing

Today Spyder Trap Online Marketing showed its analytics side today by participating in the Evantage Consulting and Minnesota Interactive Marketing Association (MIMA) Web Analytics Panel. The purpose of this panel was to gauge and discuss the level of investment, usage and sophistication of web analytics across multiple industries and disciplines. The outcome is a comprehensive survey and white paper that focused on key issues surrounding the web analytics industry and how it influences not only marketing decisions but general business decisions respectively. In 2006 Evantage Consulting worked with the Minnesota Interactive Marketing Association (MIMA) to form a web analytics usage survey in the Twin Cities marketplace. The survey was also paired with a white paper that was very well received on a national level and even made it to some of the web analytics most respected blogs and news sources.

We can all gain key insights from determining the movement of the analytics industry over time Additionally this year, we would like to expand the survey somewhat to understand the role that web analytics plays in marketing decision making, and address some of the key issues facing the industry. Our hope is that this survey will be one piece in helping to foster more of a sense of community and develop best practices amongst Twin Cities analytics practitioners. Andrew Janis - Senior Marketing Consultant at Evantage Consulting.

Spyder Trap Online Marketing would like to thank Robin Carpenter, Kate McRoberts and Andrew Janis for allowing us to be a part of this web analytics panel. We all eagerly await the results of this survey and the impact it will have in the online and offline marketing world.

Other Attendees Included:

- Mike Rynchek - Spyder Trap Online Marketing
- Josh Dahmes - Risdall Marketing Group
- Jason Douglas - Risdall Marketing Group
- Tim Carpenter - Lutheran Social Service of Minnesota
- Lisa Carlston - Marvin Windows and Doors
- Debbie Zuckerman - Think Link Solutions
- Bridgette Schwartzbauer - Independent Consultant

Josh Dahmes - Risdall Marketing Group

Josh Dahmes of Risdall Marketing Group taking a moment off of the analytics discussion to enjoy the sweet life as an online marketer.

Filed under:Events, Web Analytics

Welcome to the Spyder Trap Online Marketing Blog

Posted June 4th, 2008 by Mike Rynchek

Welcome to the Spyder Trap Online Marketing blog. Here, we talk about all that is best in the online marketing world, including how it integrates with offline. This is a portal to inform, discuss and educate readers of the amazing, dynamic and ever-changing online marketing universe. Below are the key topics we will focus on along with industry guest writers.

 

Spyder Trap Online Marketing Topics

  • Spyder Trap Online Marketing announcements.
  • Community involvement.
  • Online and offline marketing strategy.
  • Discussions around online marketing tactics. (Social Media, SEO, Sponsored search, Site design and development)
  • New forms of online marketing technologies and techniques
  • Spyder Trap Online Marketing client feedback and recommendations.

 

I welcome all to utilize this space to share and collaborate on ideas, and use it as a sounding board that promotes free and open discussion and collaboration.

 

Sincerely,

Mike Rynchek

President
Spyder Trap Online Marketing
Filed under:Uncategorized