The Spyder Trap Online Marketing Blog

Brad Wellman
Spyder Trap Online Marketing

Wingnut Advertising announces that it helped to secure Minnesota’s Clean Water, Land and Legacy Amendment on November 4, 2008. The amendment passed with 59 percent of the vote and will help restore Minnesota’s water, woods and wildlife.

Wingnut Advertising was hired to strategize, create and deploy a breakthrough online marketing campaign aimed at capturing the vote of Minnesota’s 18-30 year old audience. For the campaign, Wingnut partnered with Spyder Trap Online Marketing and deployed more than 30 online tactics, including a Web site at www.yesformn.org that acted as a virtual “channel” providing a forum for voters to engage in the vote long before heading to the polls.

“Engage, engage, engage. You can’t reach or convince anyone under 30 with traditional marketing tactics. They don’t watch, they experience. Facebook applications, desktop widgets, YouTube videos, emails, this audience will share your message if you make it something worth sharing. And sharing online is how the message gets out to the 18-30 demographic,” said John Arms President of Wingnut Advertising.

Wingnut utilized non-traditional, sharable content such as a Minnesota in Pictures application, a Minnesota Critter Creator application, a dedicated Facebook page, a mooskie, a pikechuck and countless other sharable messages that were passed around en masse. The online campaign received more than 12 million impressions and has over 3,500 active online Facebook fans.

“SEO, PPC, banner ads, we did all of that too. The idea was to populate the Web with multiple tactics that complement each other. Some messages go viral, some impressions are bought, it’s the collective effort of all working simultaneously that breathes more life into a campaign. Best of all, measurement is easy. We won!”

Wingnut Advertising is a full service agency based in Minneapolis. Wingnut specializes in strategy, branding and online marketing. Wingnut was founded in 2004 by business partners John Arms, president and Greg Dutton, executive creative director. For more information about Wingnut Advertising, visit their website at www.wingnutinc.com.

Brad Wellman
Spyder Trap Online Marketing

Minneapolis, Minnesota, November 17, 2008 – Spyder Trap Online Marketing™ today announced the appointment of Glenn Seaberg to lead Spyder Trap’s marketing and business development efforts. As vice president, Seaberg will be responsible for providing strategic direction for Spyder Trap Online Marketing as the firm grows and serves its national client base.

Seaberg’s online marketing expertise spans over 15 years and includes web site development, email marketing, e-commerce strategy and design, and search engine optimization. In that time he has served a wide variety of clients in industries including government services, real estate and financial services, hospitality, education, entertainment, and information technology.

“The online marketing landscape is continuously changing and the demand for search engine optimization, email strategy, and the use of social media to achieve our clients’ goals is critical,” said Michael Rynchek, president and founder of Spyder Trap Online Marketing. “Recruiting top talent like Glenn Seaberg to the Spyder Trap team supports our strategy and commitment to our customers to provide the highest level of online marketing services .”

Seaberg received his Master of Business Administration and Bachelor of Science degrees from the G. R. Herberger College of Business at St. Cloud State University where he has also served as a member of the faculty in the department of Marketing and Business Law.

Spyder Trap Online Marketing provides quantifiable business results for clients by harnessing the power of search engine optimization, search engine marketing, web site development and content management, email strategies, and a wide array of social media.

For additional information contact: Mike Rynchek, President of Spyder Trap Online Marketing at 612-872-4847 ().

Brad Wellman
Spyder Trap Online Marketing

Spyder Trap Online Marketing is proud to announce it’s very own Mike Rynchek will be speaking on social media marketing this Thursday, November 13th at the Saint Paul RiverCentre, during the Minnesota chapter of the American Marketing Association’s annual conference.  Rynchek will also serve on a panel of other social media experts to help define not only what social media is, but how to incorporate social media into your overall marketing mix, and to provide insight into effectively interacting with your consumers.

Spyder Trap will also be hosting smaller group learning sessions aimed to teaching about social media outlets like Facebook and Twitter, such as how to use them, and allowing free-form discussion on brand building and objectives.

To learn more about Mike Rynchek and Spyder Trap Online Marketing, follow them on Twitter (@MikeRynchek) and (@Spyder_Trap), or to learn more about the 2008 MN AMA conference, go to http://www.focus5.org/speakers