Cash Twitter Cow.

Posted June 23rd, 2008 by Mike Rynchek

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Mike Rynchek
Spyder Trap Online Marketing

 

“It’s an opportunity cost…  What are you losing by not doing it?” - Gary Koelling, Creative Director of Social Technology at Best Buy commenting on the opportunity cost of social media at a recent Minnesota Interactive Marketing Association event. 

 

I strongly believe this attitude is absolutely correct when it comes to implementing a Social Media campaign in both small and large businesses alike.  Granted some clients or products/services are better suited than others for a Social Media component such as Twitter but it is equally important to note that people are using and engaging with Social Media applications in record numbers.  This makes Social Media a medium to pay attention to no matter the product type.  Best of all Social Media is not your run of the mill passive medium rather an engaging customer hand raising medium that allows for actual customer contact.  For example Minneapolis was ranked 17^th in the world in terms of the number of Tweets in one day!  This is simply an incredible number when you compare the market size of Minneapolis to the number of Tweets.  This simply explains why and how Twitter can be such a useful tool for online marketers.

 

The Leader Board (Top 30)

Locations with the most tweets between:
06/22/08 14:20 and 06/23/08 14:20

Stats provided by: http://www.twitterlocal.net/stats

Location	Count
Tokyo, Japan	57237
San Francisco, CA	25979
New York City, NY	25028
London, UK	16257
Washington DC	15138
Los Angeles, CA	14842
Osaka, Japan	10598
Madrid, Spain	10419
Boston, MA	10381
Chicago, IL	10326
Seattle, WA	10079
Portland, OR	8300
Atlanta, GA	7505
Toronto, ON	6707
Paris, France	6165
Austin, TX	6096
Minneapolis, MN	6063

 

 

When businesses find unique ways to capture the attention of the masses through Social Media outlets is really where the rubber hits the road.  In the next and final post Tony Hsieh will explain some of the aspects of Twitter and how it plays a major role in the Zappos business model.  This is a very popular example of how Social Media plays a major role in developing customer relationships, allowing product and customer feedback.  Below are some additional high level ideas for incorporating Social Media into a business scenario.

 

Examples

- Product or technical support and feedback. (Ex. Zappos CEO Tony Hsieh)

- Customer relations.

- Traffic generator by embedding links into post.

- Useful tool to leverage and announce public relationships.

- Engagement tool with customers.

 

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Tags: Social Media, Twitter, Zappos