Case Study: Smiths Medical

Smiths Medical is a leading global provider of medical devices for the hospital, emergency, home and specialist environments.

Main Objectives: Smiths Medical was looking to increase and track organic positioning of Smith’s Medical within Google, Yahoo and MSN, focusing on diabetes and diabetes-based keywords. They were also looking to monitor the social media sphere for consumer sentiment towards Smiths Medical's Cozmore brand and its competitors.

Website: www.SmithsMedical.com

Minneapolis Online Marketing Project Summary

Spyder Trap Online Marketing was put to the task of increasing the Smiths Medical and Cozmore brand's prominence on search engines such as Google, MSN and Yahoo! for diabetes-based keywords. Furthermore, the Spyder Trap team developed a curriculum with which to train Smiths Medical on Google Analytics, and conducted brand monitoring to gain an awareness of the consumer mindset of Smiths Medical's products as well as of the competition.

Online Marketing Work Completed:

Search engine optimization

Website analytics curriculum development and training

Brand monitoring

Result

From a search engine optimization standpoint, Smiths Medical saw a dramatic increase in search engine rankings for targeted keywords, and because of the insights gained by Spyder Trap Online Marketing in the brand monitoring phase of the project, Smiths Medical harnessed consumer information which completely changed the how they viewed their core consumer, and subsequently how they chose to engage with their consumers.