Case Study: 111 City Lofts
The 111 City Lofts seek to raise awareness of the availability of sophisticated residential loft units on a lease-to-own basis. Located in Des Moines, Iowa these condominiums represent style and sophistication in an eco-friendly urban environment.
Main Objectives: Incrementally improve their organic rankings in search engines, and maintain immediate visibility during online searches to inform the online target audience of the property.
Website: www.111CityLofts.com
Spyder Trap optimized the 111 City Lofts web site, making all changes needed to begin improving the site’s organic ranking. Simultaneously, Spyder Trap performed analysis of competitive key words to devise and implement a Pay-Per-Click advertising strategy based on the client’s PPC budget. Also, the Spyder Trap Online Marketing team prioritized news items, created press releases as needed, and distributed these to all relevant news agencies for bulding brand awareness.