Tag Archives: Social Media Marketing

Social Media Case Study: Part 1 of 5, From the Bottom of the Freezer to Top of Mind

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September 10, 2013 | BY Steve Retka
  

This post is the first in a five part series called “From the Bottom of the Freezer to Top of Mind” that provides a social media case study for a national brand that entered the realm of social media in … Continue reading →

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Facebook Timeline – How A Business Can Capitalize On The New Brand Pages

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March 30, 2012 | BY Steve Retka
  

This is the second post in a series on the switch to Facebook Timeline. Read the first post. Last week, Liz discussed the first steps businesses need to make before this Friday’s switch to the new brand page format. But once … Continue reading →

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New Ways to Give This Holiday Season

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December 15, 2010 | BY Ed Knowles
  

The holiday season is here!  The Red Kettles start appearing out front at most retail stores; the bell ringers directing people to donate. This year with the adoption of social media and mobile applications, charities are adding new ways to … Continue reading →

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A Closed Mouth Gathers No Feet (even in Social Media)

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October 19, 2009 | BY Glenn Seaberg
  

Glenn Seaberg Spyder Trap Online Marketing Today I saw an article in the Minneapolis Star/Tribune titled:  “Med-tech is shy on social media use.” Among other things it praises a  medical device start-up for its innovative and viral use of  YouTube.  … Continue reading →

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What Effect Does Social Media Have on Search Marketing?

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August 26, 2009 | BY Mike Rynchek
  

Mike Rynchek Spyder Trap Online Marketing As an online marketing strategist I am always conscious of, yet fascinated with, the effect specific tactics have on one another. Some call it the ripple effect; I prefer to call it integrated marketing. … Continue reading →

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