Posted October 16th, 2009 by Brad Wellman
Minneapolis, MN, October 12, 2009 – Children’s Hospitals and Clinics of Minnesota has selected Spyder Trap Online Marketing to support the hospital’s online strategy and marketing initiatives. Spyder Trap will focus heavily on search engine optimization, marketing, social media, web site analytics, and content strategy.
“We’re deeply committed to connecting with and providing access for patient families, health professionals, donors and many others who have a relationship with Children’s,” said Randy Bunker, Manager, Web Strategy and Communication for Children’s of Minnesota. “Spyder Trap gives us an opportunity to strengthen those relationships, and form new ones, in ways we haven’t done before. They also share our passion in caring for kids, innovation, and in striving to be a national leader in the online space.”
“We’re extremely grateful for the opportunity to assist Children’s with their philanthropy and social media initiatives,” said Mike Rynchek, President of Spyder Trap Online Marketing. “Children’s Hospital gives so much to so many that we’re honored and committed to helping them meet their outreach objectives.”
Spyder Trap will initially assist Children’s of Minnesota with the Fill A Room With Care fundraising initiative to help support the development of 280 state-of-the-art private patient rooms. Specifically, Spyder Trap will lead site optimization for fillaroomwithcare.org, the initiative’s site, and will provide social media consulting and training services for Children’s staff.
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Spyder Trap Online Marketing helps its clients find, win, and keep valuable customers with sound online marketing strategy and tactics including search engine optimization, search engine marketing, web site development and content management, email strategies, and a wide array of social media tactics.
For more information, contact:
Glenn Seaberg, Vice President
Spyder Trap Online Marketing
612-871-2270 phone
612-871-4199 fax
www.SpyderTrap.com
Tags: Children's Hospitals and Clinics, Fill A Room With Care, Search Engine Marketing, Search Engine Optimization, Social Media, Web Analytics
Posted October 16th, 2009 by Brad Wellman
Spyder Trap Online Marketing’s own Jason Douglas will be featured on a panel during the November 2009 Marketing Mixer hosted by the Minnesota American Marketing Association (MN AMA). The topic of the Mixer will be “Secret Marketing Tools Revealed,” in which the panel of experts will discuss useful marketing tools you may not know about. It’s sure to be a good time!
Date: Tuesday, November 3rd, 2009
Time: 6:30-9:00pm
Venue: Majors Sports Cafe, Bloomington
More information about the event can be found on the MN AMA Events site here.
Tags: Marketing Mix, Marketing Tools, Minnesota Marketing Association, MN AMA, Speaking Events
Posted September 23rd, 2009 by Mike Rynchek
Mike Rynchek
Spyder Trap Online Marketing
Is the social media world a dark and dangerous unknown world? The answer is yes and here is why; for most marketers (especially traditional marketers) social media tactics are relatively new. Aside from being on Linkedin and hearing about Twitter on the Today Show, most marketers simply don’t have the experience or training to understand why, where, when and how to use social media strategically.
Does social media need to be a scary unknown world? No and here is why:
- Social media is not unlike traditional media in many respects. You need to have an objective, or reason for engaging in social media. Simply saying, “we need to be in social media,” is not an objective and it certainly is not a strategy.
- You need to have a target audience or demographic that you hope to engage with, to either gain brand awareness through impressions, increase sales through conversions, or to better understand other aspects of your business, consumers or competition.
- Finally, you need a strategy to accomplish these goals or objectives. During this phase, keep in mind that unlike traditional media, social media is a two way street, so be prepared for unexpected or negative comments. Guess what? Negative comments are okay. Yes, it’s okay because for the first time in your company’s history you can finally respond directly to the customer and attempt to rectify the issue.
Also, remember social media best practices. Though not all social media companies are alike in their approach or strategic thought process, in my experience most have a pretty good understanding of social media best practices.
Whether large or small, below is a phased approach to help with the adoption and success rate of your social media efforts. Keep in mind this is not a good fit for all, and other factors such as multiple brands or stakeholders might be involved.
Phase 1: Listen
Listening is the foundation to any social media strategy. Understanding who, what, where, when and how often these conversations are occurring is paramount.
Objectives of this phase:
1.Define the audience and topics to monitor
2.Capture and quantify conversations
3.Identify trends, dashboard report and analyze
4.Listen to dialog about competitors
Phase 2: Strategy
The focus of this phase is to take the lessons and insight gained during Phase 1 and develop an integrated social media strategy.
Objectives of this phase:
1.Develop integrated, objective-based social media strategy
2.Define tactics to deploy: i.e. Twitter plan, Facebook plan, etc…
3.Determine campaign Key Performance Indicators (KPI’s)
Phase 3 Engage
With Listening and Strategy phases complete and objectives set, now you can deploy strategic tactics and engage with consumers to meet those objectives.
Objectives of this phase:
1.Strategy deployment
2.Engage conversations, promotions and incentives
3.Test, measure and modify strategy as appropriate
Tags: Social Media Best Practices, Social Media Objectives, Social Media Process, Social Media Strategy, Social Media Tactics
