Meet the MN Beer + Brands Panel: A Spyder Trap Digital Way Finder Event!October 28, 2015
Back in March, we brought in some heavy hitters in the Minnesota healthcare industry for an exciting panel. On November 5th, we’re shifting gears to another fast growing and popular Minnesota industry: craft brewing. We all know Minnesotans like to partake in a beer or two, and… Read More
Strategy, App Development, and Project Management: Meet the Three Newest Spyder Trappers!October 16, 2015
We think Spyder Trap is a great place to work and a huge part of why is that we have amazingly talented people to work with. As we continue to grow as a digital marketing agency, the best benefit is that we get to… Read More
Who are you writing for, the search engine or the user? The content marketing and SEO balance.October 08, 2015
Running a business results in having to make lot of tough choices. There’s only so much time in a day or dollars in a budget. Trade-offs have to be made. Should you hire a new employee or invest that money into a new marketing… Read More
Ad Blockers, Back Buttons, and Upgrades: Breaking Down Apple’s iOS 9 FeaturesSeptember 25, 2015
Anytime Apple makes a move, the tech world takes notice. And while Apple’s products aren’t always on the leading edge, their debut is always newsworthy. Most recently Apple released an update to its operating system (OS) for iPhones and iPads, but that update didn’t come with too… Read More
6 Reasons Why Email Marketing Campaigns FailSeptember 17, 2015
It’s estimated that by 2017, around 206 billion emails will be sent and received each day. And even though 69.7% of Internet users prefer to communicate with businesses through email, a business still needs to have a winning email marketing campaign plan if they… Read More
PROTECTING YOUR WEBSITE – WHY CYBER SECURITY MATTERS FOR COMPANIES OF ANY SIZESeptember 10, 2015
Maybe you’ve seen the above IBM commercial recently. It paints a picture of a world where there are no security breaches and the only news to share is good news. While IBM aspires to that kind of Internet utopia, it’s not the reality most… Read More
CHOOSING A CONTENT MANAGEMENT SYSTEM FOR YOUR BUSINESS: Joomla – Jack of all trades, master of noneSeptember 03, 2015
This is part of a series designed to help businesses discover the best content management system (CMS) for their website’s needs and goals. We will break down broad CMS concepts as well as review specific CMS platforms over the course of this blog series…. Read More
PROUD TO BE RECOGNIZED AS MINNESOTA LEADERS IN HEALTH CARE INNOVATION AND ADVOCACYAugust 21, 2015
When the Minnesota Business Magazine announced its list of finalists for the 2015 Leaders in Health Care Awards we were thrilled to have been recognized in two different categories! I am humbled to have been named a finalist in the healthcare champion category, but… Read More
The Social Trap: Five Social Media Myths to OvercomeAugust 13, 2015
Since the IPO of Facebook in 2012 and Twitter shortly thereafter, social media has become a basic necessity for many businesses. Users not only want to see that a business has a website, but they also want to see that the business is alive… Read More
An Outsider’s View on Why Minneapolis is a Top City for Marketing AgenciesAugust 07, 2015
Just over a year ago, my then girlfriend had narrowed her job search down to about 10 different cities in the United States. My plan was to quit my job in Washington, DC and follow her to our new home, wherever it may be…. Read More
HIRING PARTY AND OPEN HOUSE – MEET US, HANG OUT, AND STAND OUT.July 29, 2015
Let’s get the details out of the way: on August 6th, 5:00-8:00, we’re opening up our doors to you. Why? We want to get to know you and give you a chance to get to know us—and maybe get you a rewarding job out… Read More
CHOOSING A CONTENT MANAGEMENT SYSTEM FOR YOUR BUSINESS: DRUPALJuly 24, 2015
This is part of a series designed to help businesses discover the best content management system (CMS) for their website’s needs and goals. We will break down broad CMS concepts as well as review specific CMS platforms over the course of this blog series…. Read More
What Is Content Marketing? Or, More Importantly, What Can Digital Content Marketing Do For Your Brand?July 17, 2015
Google, “what is content marketing?” and you’ll find a proliferation of articles on the topic. The Content Marketing Institute, Hootsuite and even Forbes have weighed in. While this information is useful, we care more about what digital content marketing can actually do for your business…. Read More
The Top-3 Web Design Trends From SmashingConf 2015July 09, 2015
In June, I was lucky enough to be able to attend Smashing Magazine’s SmashingConf in NYC. Many Spyder Trappers are avid readers of Smashing, and its articles routinely are shared throughout the office both as technical resources and sources of inspiration. It comes as no… Read More