Social Selling 101: A Hubspot User Group RecapFebruary 08, 2017
Content Strategist, Lindsey Graff, attended a Hubspot User Group session that covered the importance of integrating social selling into business strategy and the action steps needed to obtain maximum success. Lindsey’s notes from Chelsea Hunersen’s presentation make for a great guide to social selling… Read More
Welcoming Four New Spyder Trappers to the TeamFebruary 03, 2017
We like to give credit where credit is due, and we’ll boast about our staff’s expertise often. That is why we’re thrilled to announce the addition of four new Spyder Trappers! We’re always stoked to welcome a new Spyder Trapper into the fold. Our… Read More
Happy 9th Birthday, Spyder Trap! – A message from CEO Mike RynchekJanuary 26, 2017
On the anniversary of Spyder Trap’s founding in 2008, our CEO Mike Rynchek shared an email with the whole ST team providing a look back at where the company started. And a look at how far we’ve come. The following is the email he… Read More
How to Create a Lead Nurturing CampaignJanuary 20, 2017
As digital marketers, we spend a lot of time trying to drive traffic to our clients’ sites. We create paid and organic social campaigns, optimize websites for search engines, develop elaborate AdWords campaigns, and more. Though every company could benefit from more, well-targeted site… Read More
AdFed #TrendingNorth: A Lesson in the Art of ConversationJanuary 13, 2017
When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and exhibiting patience is key. Utilizing social media as a means of promoting… Read More
Advocacy within User ExperienceJanuary 06, 2017
While user experience begins with empathy, we want to lead with advocacy. As products, businesses and services thrive, user needs change. Advocacy within user experience helps businesses evolve and stay ahead in a constantly changing landscape. Within User Experience, we devote a massive amount… Read More
Spyder Trap Looks Back on 2016 [Infographic]December 31, 2016
2016 has been a record year for Spyder Trap. But rather than tell you about it, we thought we’d show you instead. Here’s an infographic detailing some highlights from the year while we endeavor to embrace 2017 and all that comes with it.
Spyder Trap Visits Chanhassen DECA StudentsDecember 30, 2016
Passion – a daunting word meant to illustrate a person’s unsuppressed devotion to pursuing something. That something can be anything; we at Spyder Trap happen to be passionate about the intersection of marketing and all things digital. And we like to recognize other inquiring… Read More
Bacon & Conversation – Social Media Breakfast RecapDecember 21, 2016
Spyder Trap encourages its employees to attend events and conferences to expand their knowledge and refine their craft. With that in mind, our resident social media enthusiasts, Taylor Werdel & Megan Sheley, attended the Social Media Breakfast: Social Media Case Studies. #smbmsp95 promised bacon… Read More
Trapped in the Spotlight – Lindsey Graff, Sr. Content StrategistDecember 16, 2016
Trapped In The Spotlight” is Spyder Trap’s newest blog series wherein we interview current employees about their roles and what it’s like to work at Spyder Trap. This first installment features our Senior Content Strategist, Lindsey Graff, who shares some insights about her position… Read More
My First Job: A Career at Spyder TrapDecember 12, 2016
Our newest Spyder Trapper to the team, Taylor Werdel, shares her thoughts on the three opportunities she looked for when starting a career in digital marketing. As a Junior Marketing Strategist, her perspective focuses on challenges as an indicator of growth, using peer success as… Read More
International Perspective: Denmark Visits Spyder Trap in MinneapolisNovember 28, 2016
For two-weeks in October, two high school students from Denmark shadowed Spyder Trap team members in an effort to gain a thorough understanding of how a marketing firm operates. We were fortunate to have their international, outside perspective on our company and asked them… Read More
Get to know a few of the talented new members of the Spyder Trap teamOctober 31, 2016
For a new employee, the first day on a job can be very stressful. Between filling out endless amounts of paperwork and getting used to your new computer, it’s easy to have some things fall through the cracks. At Spyder Trap, we put effort… Read More
Selling the Long-Term Value of an Upfront Investment to your Leadership TeamSeptember 08, 2016
One of the biggest benefits of digital marketing is that there’s often real-time analytics and results. In any given moment you can track how your efforts are paying off and make any necessary tweaks in that same moment to maximize value. You can turn… Read More