Category: User Experience
Building Buyer Personas: Content Strategy Meetup RecapMarch 28, 2017
Persona So Great-a We are very fortunate to have a great event space here at Spyder Trap. We use it for our team, for our clients, and for industry groups in the area. So, when I heard that the Minneapolis chapter of the Content… Read More
Making The Switch To Sketch From PhotoshopFebruary 27, 2017
Transitions can be painful, time intensive, and costly. Especially when that transition impacts the workflow of a five person design department that relies on a piece of software to create complex and elegant UX/UI designs. Photoshop has been the cornerstone of our production workflow… Read More
Advocacy within User ExperienceJanuary 06, 2017
While user experience begins with empathy, we want to lead with advocacy. As products, businesses and services thrive, user needs change. Advocacy within user experience helps businesses evolve and stay ahead in a constantly changing landscape. Within User Experience, we devote a massive amount… Read More
Selling the Long-Term Value of an Upfront Investment to your Leadership TeamSeptember 08, 2016
One of the biggest benefits of digital marketing is that there’s often real-time analytics and results. In any given moment you can track how your efforts are paying off and make any necessary tweaks in that same moment to maximize value. You can turn… Read More
THREE DESIGN PRINCIPLES TO LIVE BY: A SMASHING CONFERENCE NYC 2016 RECAPJuly 07, 2016
Our design and development teams are, by all definitions, experts in their field. But that doesn’t mean they’re complacent in their expertise. In June, we sent our Senior Interactive Designer, Kim Hecomovich, and Lead Developer, Allyson Beckers, to the Smashing Conference in New York… Read More
How to Create User-centric Digital Experiences in 2016: My Confab Central TakeawaysMay 26, 2016
Last week, I was fortunate to represent Spyder Trap at Confab Central 2016, a fantastic conference designed to teach content and UX professionals “to create, deliver, and manage content that’s meaningful, adaptive, and measurable.” It delivered on that promise with amazing speakers from digital… Read More