Category: Social Media
4 Tips For Adding Humor Into Digital StrategyMarch 17, 2017
Who ever said that people don’t like a good laugh? We’ve been told that laughter is the best medicine, the secret to a greater longevity, and the reason for my crow’s feet at 26-years old. Laughter is an immediate icebreaker and a quick way… Read More
Navigating Crisis Communication For Social Media #smbmsp97February 17, 2017
Social Media Breakfast gathered a group of industry professionals to illustrate the importance of navigating crisis communication for social media. A true crisis is a rare thing. It’s easy to think of a negative comment getting over 10 shares as detrimental to your business… Read More
Social Selling 101: A Hubspot User Group RecapFebruary 08, 2017
Content Strategist, Lindsey Graff, attended a Hubspot User Group session that covered the importance of integrating social selling into business strategy and the action steps needed to obtain maximum success. Lindsey’s notes from Chelsea Hunersen’s presentation make for a great guide to social selling… Read More
AdFed #TrendingNorth: A Lesson in the Art of ConversationJanuary 13, 2017
When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and exhibiting patience is key. Utilizing social media as a means of promoting… Read More
Bacon & Conversation – Social Media Breakfast RecapDecember 21, 2016
Spyder Trap encourages its employees to attend events and conferences to expand their knowledge and refine their craft. With that in mind, our resident social media enthusiasts, Taylor Werdel & Megan Sheley, attended the Social Media Breakfast: Social Media Case Studies. #smbmsp95 promised bacon… Read More
My First Job: A Career at Spyder TrapDecember 12, 2016
Our newest Spyder Trapper to the team, Taylor Werdel, shares her thoughts on the three opportunities she looked for when starting a career in digital marketing. As a Junior Marketing Strategist, her perspective focuses on challenges as an indicator of growth, using peer success as… Read More