Category: Marketing
4 Tips For Adding Humor Into Digital StrategyMarch 17, 2017
Who ever said that people don’t like a good laugh? We’ve been told that laughter is the best medicine, the secret to a greater longevity, and the reason for my crow’s feet at 26-years old. Laughter is an immediate icebreaker and a quick way… Read More
The Risks of Relying on Digital Marketing Best PracticesFebruary 24, 2017
All good digital marketing and technology solutions are designed to meet the ultimate business objective: make the company money—with hopefully at least a pinch of social responsibility and moral fiber thrown in. Best practices are designed to help achieve that growth and have “been… Read More
The 5 Step Guide to Getting Value From EventsFebruary 15, 2017
Attending events in your field allows you to build professional connections, expand your knowledge base and serves as an opportunity to generate content for your business. There are infinite ways to extract value from event attendance, whether it be through building connections with… Read More
Social Selling 101: A Hubspot User Group RecapFebruary 08, 2017
Content Strategist, Lindsey Graff, attended a Hubspot User Group session that covered the importance of integrating social selling into business strategy and the action steps needed to obtain maximum success. Lindsey’s notes from Chelsea Hunersen’s presentation make for a great guide to social selling… Read More
How to Create a Lead Nurturing CampaignJanuary 20, 2017
As digital marketers, we spend a lot of time trying to drive traffic to our clients’ sites. We create paid and organic social campaigns, optimize websites for search engines, develop elaborate AdWords campaigns, and more. Though every company could benefit from more, well-targeted site… Read More
AdFed #TrendingNorth: A Lesson in the Art of ConversationJanuary 13, 2017
When it comes to representing a brand on social media, the most important thing to remember is the art of the conversation. To connect with an audience, presenting value, staying engaged, and exhibiting patience is key. Utilizing social media as a means of promoting… Read More