Analyzing Mobile Website Traffic With Google AnalyticsSeptember 25, 2013

Just like the Sleep Number bed had everyone asking “what’s your number?”, the growth of mobile website traffic has everyone looking at their percentage of traffic from mobile devices.  The time has come though to go deeper than this high level look at mobile… Read More

3 Smart Decisions to Make with Your Next Website RedesignApril 03, 2013

This year just might be the year you are getting a much needed redesign of your website.  This refresh of your digital marketing hub can be a big win for your organizations goals and needs, so you want to make the most of it…. Read More

Increase Your Conversion Rate With These 4 StepsMarch 20, 2013

It happens quite often, you receive your website’s analytics report for the month and notice you have a constant flow of visitors. You may be even running an ad campaign to get more visitors but your sales goals are not met. Frustration sets in… Read More

2013 Marketing & Technology PredictionsJanuary 22, 2013

We’ve had a few weeks to settle into 2013 and peek into our digital crystal ball at Spyder Trap. Experts from our team have weighed in to provide a variety of marketing and technology predictions for the upcoming year covering social media, search, design, technology,… Read More

If You’re Not Testing Testing, You’re Testing FailureSeptember 18, 2012

I know, a little extreme with the title, but you get the message.  Testing in online marketing is a staple for successful search, social and email campaigns. The “why” of testing is very straightforward, to customize your online marketing for the best results.  Internet… Read More

Tracking Google Shopping Traffic In Google AnalyticsDecember 20, 2011

Google Analytics does a fantastic job of providing the detailed web analytics data necessary for many businesses to make informed decisions about web marketing, and all for free. This blog post deals with adding a Google Shopping reporting feature that can be implemented to… Read More