Category: Google AdWords
The Top Search Marketing Trends to Watch in 2016: The Ever-changing SEO and PPC LandscapeDecember 14, 2015
In our first of the 2016 trends, we looked at the year ahead for social media. Social media is a quickly evolving segment due to heavy competition and a constant influx of new entrants. This week we’re going to look at the top search… Read More
Fast Food, Digital Marketing and Pay-Per-Click SoftwareMay 01, 2015
Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of… Read More
Weekly Web Picks- Vol. 30October 17, 2014
This week’s picks are in! Check back each week for news on all things digital and tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology. 1) Announcing the 2014 Local Search Ranking Factors Results This week Moz announced the seventh annual local… Read More
Raven’s New Reporting Engine ReviewSeptember 09, 2014
Raven Review: “Reporting from the Clouds” This announcement from Raven stated that a new reporting engine would soon be released. As far as when it would rollout, there was no date or descriptive details around what the new features of the reporting engine would be. Just today,… Read More
AdWords Gets Serious with Third Parties: Making Sense of Recent Adwords AnnouncementsApril 24, 2014
AdWords recently announced the most significant changes to the system since Enhanced Campaigns, and NO, despite what you heard, it had nothing to do with removing keyword data. To set the stage, VP’s from AdWords promised the new ideas would present advertisers with innovative… Read More
AdWords Enhanced Campaigns: Zombie ApocalypseAugust 05, 2013
Paid search managers, what seemed like the entire gamut of marketers who has ever used AdWords and even clients have been hyping the coming of Google’s Enhanced Campaigns in AdWords for close to half a year. The hype was so dramatic there seemed to… Read More