Category: Email Marketing
The Beginner’s Guide to Digital Marketing, From a Former BeginnerFebruary 17, 2016
You know having a website and online presence is important but that might be as far as you’ve gotten. That’s a great start, but it’s only the beginning. Understanding why a good website and active online presence are important comes next. As you dive… Read More
6 Reasons Why Email Marketing Campaigns FailSeptember 17, 2015
It’s estimated that by 2017, around 206 billion emails will be sent and received each day. And even though 69.7% of Internet users prefer to communicate with businesses through email, a business still needs to have a winning email marketing campaign plan if they… Read More
Nobody Reads Branded Emails and Five Other Email Marketing MythsJune 04, 2015
Email marketing tends to get a bad rap, especially when the average user equates it with one thing — spam. As email marketers we can definitely relate. We detest spam as much as the average Joe and can’t hit ‘unsubscribe’ fast enough on some the emails that… Read More
Weekly Web Picks- Vol. 30October 17, 2014
This week’s picks are in! Check back each week for news on all things digital and tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology. 1) Announcing the 2014 Local Search Ranking Factors Results This week Moz announced the seventh annual local… Read More
3 Tips to Improve Your Email Marketing Open RatesMay 14, 2013
Interaction with your email marketing, or e-letter, starts by getting your email message opened. It’s no secret that your customers’ inboxes are inundated with client email, personal email, marketing email and spam, too. So, how do you help your message get opened? Let’s look… Read More
5 Mobile Email Marketing TipsMay 08, 2012
Email consumption and interaction is moving from the desktop to the mobile device. A recent Return Path report showed an 82.4% increase in the last year in email opens from mobile devices both smartphone and tablet. Many organizations utilizing email marketing have yet to even think… Read More