Tracking Google Shopping Traffic In Google AnalyticsDecember 20, 2011

Google Analytics does a fantastic job of providing the detailed web analytics data necessary for many businesses to make informed decisions about web marketing, and all for free. This blog post deals with adding a Google Shopping reporting feature that can be implemented to… Read More

Maximize Your Search Marketing Exposure With Google AdWords Product ExtensionsAugust 15, 2011

In the highly competitive world of online retail marketing and e-commerce, the smallest advantage can translate into a big difference maker.  I recently launched a Google AdWords campaign for online retailer L & M Supply who originally built their e-commerce platform with Google’s shopping… Read More