Category: Digital Strategy
Managing Your Online Reputation: Social Media Breakfast RecapApril 21, 2017
How many of you read reviews on a restaurant before you eat there? Or research a product before you purchase it? Or even browse Glassdoor reviews before interviewing at a certain company? We all know why online reviews are important: they’re one of the… Read More
Building Buyer Personas: Content Strategy Meetup RecapMarch 28, 2017
Persona So Great-a We are very fortunate to have a great event space here at Spyder Trap. We use it for our team, for our clients, and for industry groups in the area. So, when I heard that the Minneapolis chapter of the Content… Read More
Content Strategy Minneapolis Meetup: Buyer PersonasMarch 20, 2017
The Twin Cities has always been home to creatives and marketers alike, and in typical Minnesota Nice fashion, they aren’t shy about coming together to network and share their ideas. Enter Meetup, a website organized around the concept of bringing together people to pursue,… Read More
3 Lessons For Digital Marketing LeadersMarch 10, 2017
To pursue a career in digital, taking the time to seek out quality leaders is incredibly important. Leadership is defined not by how much power you can assert over others, but how you support and develop the people you manage so that they can… Read More
The Risks of Relying on Digital Marketing Best PracticesFebruary 24, 2017
All good digital marketing and technology solutions are designed to meet the ultimate business objective: make the company money—with hopefully at least a pinch of social responsibility and moral fiber thrown in. Best practices are designed to help achieve that growth and have “been… Read More
Navigating Crisis Communication For Social Media #smbmsp97February 17, 2017
Social Media Breakfast gathered a group of industry professionals to illustrate the importance of navigating crisis communication for social media. A true crisis is a rare thing. It’s easy to think of a negative comment getting over 10 shares as detrimental to your business… Read More