Tracking Google Shopping Traffic In Google AnalyticsDecember 20, 2011

Google Analytics does a fantastic job of providing the detailed web analytics data necessary for many businesses to make informed decisions about web marketing, and all for free. This blog post deals with adding a Google Shopping reporting feature that can be implemented to… Read More

Google Analytics Gets Real-Time Statistics, Adds Premium LevelSeptember 30, 2011

While announcements and changes pour out of Mountain View everyday, this week featured two big announcements around Google Analytics.  Small cheers and possibly even some misty eyes from the Spyder Trap team ensued as our analytic gurus gained access to website data faster. Right… Read More

5 Tips For Writing Good Facebook AdsSeptember 22, 2011

The process of writing Facebook ads is an easy task thanks to a very streamlined form by Facebook, but writing a good Facebook ad takes a little more thought and execution. Here are 5 tips for writing a better ad that I adhere to… Read More

Maximize Your Search Marketing Exposure With Google AdWords Product ExtensionsAugust 15, 2011

In the highly competitive world of online retail marketing and e-commerce, the smallest advantage can translate into a big difference maker.  I recently launched a Google AdWords campaign for online retailer L & M Supply who originally built their e-commerce platform with Google’s shopping… Read More

Search Trends, Statistics & Adoption in HealthcareJuly 19, 2011

This post is part 3 of a 3 part series on the web, online marketing and healthcare. Our first post looked at mobile, our second post looked at social, and today’s post is on search marketing in the healthcare industry. Web search serves a… Read More

AdWords Advanced Seminar Recap: Advanced ConversionMay 27, 2011

I recently attended an AdWords Advanced seminar conducted by search industry leader, author and certified Google AdWords trainer Brad Geddes.  The seminar section I attended was geared towards search marketing professionals and put an emphasis on advanced conversion techniques. Some of the information was… Read More