Author: Lauren Gaskill
6 Reasons Why Email Marketing Campaigns FailSeptember 17, 2015
It’s estimated that by 2017, around 206 billion emails will be sent and received each day. And even though 69.7% of Internet users prefer to communicate with businesses through email, a business still needs to have a winning email marketing campaign plan if they… Read More
The Social Trap: Five Social Media Myths to OvercomeAugust 13, 2015
Since the IPO of Facebook in 2012 and Twitter shortly thereafter, social media has become a basic necessity for many businesses. Users not only want to see that a business has a website, but they also want to see that the business is alive… Read More
What Is Content Marketing? Or, More Importantly, What Can Digital Content Marketing Do For Your Brand?July 17, 2015
Google, “what is content marketing?” and you’ll find a proliferation of articles on the topic. The Content Marketing Institute, Hootsuite and even Forbes have weighed in. While this information is useful, we care more about what digital content marketing can actually do for your business…. Read More
Effective Social Media Marketing Starts With EngagementJune 18, 2015
When businesses started jumping on the social media train back in 2006, strategic marketing goals were simple. Bigger audiences meant better results. We wish it were still that simple, but we know better. Fast forward to 2015, and we’ve confirmed that a successful social… Read More
How to Create a Website That PerformsMay 19, 2015
Last week, we chatted with the folks over at MIMA about digital marketing buzzwords and how SEO shortcuts can destroy a company’s long-term digital strategy. In our experience with clients over the years, it’s been amazing to see the enabling power of a well-researched… Read More
Seen and Heard: Highlights from SXSW Interactive 2015March 20, 2015
From a few hundred attendees in 1994 to more than 32,000 registrants in 2014, the history of South By Southwest (SXSW) Interactive echoes the history of the digital industry: a little rocky at times, but in the end victorious. Now that the interactive part… Read More