Digital reigns, in today’s media landscape. The opportunity for online communication, learning and connection are limitless. Unfortunately, this buffet of opportunity has yielded a proliferation of data, conversations and an overall fatty excess of content. The need for quality content has never been greater. And the simplest path to producing quality content is an audit of your current efforts.

It’s not good enough to slap up a blog post, or migrate old content to a new website. No one wants to nosh on your lukewarm patty of mediocrity. Unfortunately, if you’re not doing your homework, your website or communication strategy probably falls short.

Every piece of content your organization creates is competing against an ocean of data. Some of it is irresistibly delicious. Other bits, not so much. So, how can you ensure your content is on the cutting edge and reaching its maximum potential?

The first step in evaluating your organization’s effectiveness online is a professional content audit. Throughout the audit process, our team of content strategists works to qualitatively and quantitatively review, evaluate and provide feedback on all of your content.

What does a content audit include?

• Content audience, theme, length, keyword focus terms
• Images, external and internal links
• Social Media
• Performance Metrics / Analytics
• Editorial Review/Gap Analysis: What’s good, what’s bad, what’s missing
• Brand Consistency
• User Experience Considerations
• Research audit (qualitative or user interviews)
• Key stakeholder interviews

What are the benefits of a content audit?

An audit should result in an actionable content plan that will ensure your audience is getting the delicious and digestible content meal they seek.

A content audit will reveal gaps to be filled and provide a map for creating targeted, and well-balanced content. According to ContentPlus, interesting and targeted content is one of the top three reasons people follow brands on social media. But it doesn’t stop with Facebook, LinkedIn, Twitter or Tumblr. Targeted content blogs on company sites results in 55 percent more visitors. A content audit will put strategy behind your content, strengthen your brand image, improve audience engagement, and allow you to organize and create a site that is valuable and effective for your business.

If your company is serious about improving traffic, conversions and the overall user experience, a content audit is not something you should avoid.  It is a necessary part of your overall online strategy — and it could mean the difference between serving your customers a McDonald’s quarter pounder or a Juicy Lucy.