Spyder Trap brings you the latest and greatest digital marketing and tech news in this week’s roundup of Weekly Web Picks.

Check back for weekly news on all things digital, and by all means tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology. Enjoy!

1) iPhone 6 Release Delayed Until October

If you were getting ready to stand in line to buy the iPhone 6 on September 9th, it looks like you’ll have to wait a bit longer. Unfortunately, Apple pushed the launch back to October 14th. This week, Forbes highlighted pros of the 6; These include a larger screen, which is why tech enthusiasts have dubbed it, “a phablet.” In this article, Mashable speculates on why Apple has delayed the launch.

2) Google Rolls Out Custom Shipping Rates

Google launched new features this week to help merchants customize shipping rates in Google Shopping. The updates were spurred by complaints from customers who reported finding higher shipping costs on a company’s website versus in Google Shopping. The new features will not only make sure shipping costs are more accurate but also offer more tailored shipping options – read on here.

3) Content Creation: Just Like Brewing a Good Beer?

It’s beer o’clock on a Friday, so let’s talk beer! No matter what channel you choose, content is the heart of your brand. That’s why the content creation process is so critical. Check out this infographic that compares content creation process to brewing a whole bunch of delicious beer!

4) 7 Essential WordPress Plugins For Content Marketing

An effective content marketing strategy is key. So too is a great content marketing plugin. Search Engine Journal compiled a nice little list of  WordPress plugins that help improve conversions and enhance site functionality. Check out the full list here.

5) Why You Shouldn’t Google Yourself

We’ve all done it. Unfortunately, Googling your business or brand will not provide a holistic snapshot of your SEO performance. Search engines continue to customize search results based on browser history, caching, previous queries and much more. Google, for example, uses over 80 factors to determine what gets served to a specific person. Steve Slater’s got more details on his blog.

And yeah, I googled myself. Unfortunately, I’m not a bestselling author.