1) The Next Generation of eCommerce

Companies like Amazon and Zappos are continuing to innovate in eCommerce. We see how they provide customers with more selection at better prices and faster shipping but these are just logistics. There are other elements that play an important role in delighting users and companies certainly don’t want to be left behind, including mobile and personalization. KISSmetrics has a pretty sweet infographic up here, along with the full story.

2) Facebook or Twitter? What About Google Plus, Pinterest, Instagram, and the Rest of It?

Did you know most people use only two or three social media networks? And though Facebook ranks as the most popular, it’s also the network that people say they could live without. Mashable surveyed 4,700 people from 120 countries about their social media habits — from favorite platforms, to number of networks — in an effort to understand how people use these tools in 2014. Some pretty interesting findings are further explained in the article and video here.

3) How to Calculate the ROI of Your Social Media Campaigns

Although it can be hard to convince some companies that social media can and does translate in terms of ROI, this infographic by QuickSprout walks through the cycle of translating leveraging social media into dollars. Also to note from this article: The key to being a good social media marketer is testing. If you go on your assumptions, in many cases, you will be off. The only way you can figure out what’s working and what’s not is through testing. Well said. Head over here for more.

4) 3 Opportunities With Those New Google Shopping Campaigns

Some of the new Google Shopping features will have a significant impact for both advertisers and end users. This August marks the cut off date for retailers to switch to Google’s Shopping Campaign program, which is replacing Product Ads. Time is quickly running out, so here are three quick tips regarding the changes you need to make for for Google’s Shopping Campaigns prior to August- including more control over search query to product mapping, improved product mapping, and bidding on PLAs. These areas will have significant effects on the PLA environment and should improve overall ad relevancy and user experience.

5) 10 Steps to a Solid Social Media Strategy

Social media has changed the way businesses interact with consumers online. From conversations to marketing tactics, companies must adjust how and when they engage. The challenge for most is finding a consistent way to develop and share their message. The key to is a well thought out social media strategy that’s targeted and concise- whether you’re a small business, entrepreneur or fledgling startup, you shouldn’t go forth without a solid strategy in place. Here are ten ways you can tackle social media with purpose, clarity and passion.

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