1) Google My Business: A Visual Tour of Google’s New Tool for Local Businesses & Brands

Have you heard about Google My Business? It’s Google’s new unified interface designed to make local businesses as well as brands to be better found within Google. If the business doesn’t have a Google Account, they can search for their business and claim it, then move on to manage. For those who already have Google Accounts, you can get to any existing Google+ pages you have for businesses already. Google My Business helps unify various metrics and options about how a business is listed with Google. One of the perks for any business is how Google helps you easily spot reviews via this page.  More here from Search Engine Land.

2) How to Generate Leads with Social Media

You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads? 

One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.

How do you generate leads from the social web? This handy infographic from Quick Sprout breaks it down.

3) 5 Changes You Need to Make for Google Shopping in the Next 2 Months

In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). In October 2013, Google unleashed Local Product Listing Ads. Similarly, this August marks the cut off date for retailers to switch to Google’s Shopping Campaign program, which is replacing Product Ads. Time is quickly running out for retailers using Google Shopping to switch to Google Shopping Campaigns. Here’s an outline of the changes you need to make for for Google’s Shopping Campaigns prior to August.

4) How We Measure Customer Happiness

Heard of the Net Promoter Score (NPS?) While it doesn’t measure customer happiness directly, it’s a good proxy. The NPS simply asks, “How likely are you to recommend us to others?” Of course, businesses want their customers to be happy, but even more important is the likelihood of them spreading the word to others and driving organic growth.

The NPS formula betrays its simplicity. To decipher the name:

• Net = minus expenses
• Promoter = someone likely to refer you
• Score = a tally over time

Here’s an example of how the concept of the NPS plays out in real life.

5) Facebook Reach- What % of Fans Can You Expect to See Your Post?

There’s lots of commentary around Facebook reach and what percentage of your fans you can expect to see your posts on Facebook without post boosting. Facebook has suggested the figure is around 16%, but Locowise Social Media randomly selected a group of 1,000 Facebook profiles and put this stat to the test. They found 80% of pages did not get across the 16% threshold, and that the new average was closer to 10% of fans reached organically with each post. Take a look at the stats above and the full article here for more.

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