1) AdWords Best Practices Resource Center Opens for Digital Marketers
Have you checked out the new Google-sponsored AdWords Best Practices Center on Search Engine Land? It offers best practices authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with AdWords. The Best Practices Center also provides timely guidance on new AdWords features. Read the full article here.
2) A First Look Video at iPad Split-Screen Multi-Tasking
There are a lot of references to iPad split-screen multitasking in the iOS 8 SDK, according to developers.
Prior to Apple’s annual WWDC developer event, it was rumored that Apple was going to show off an iPad split-screen multitasking feature, similar to a feature present on both Microsoft and Samsung tablets. WWDC ended without a mention of the feature, but according to developers, references to the function are littered throughout the iOS 8 SDK and we’re likely going to see the feature introduced in the future, possibly when Apple introduces new iPad hardware in the fall. Read more here.
3) Moz Adds Landing Pages Report Helping with Not Provided Problems
This week Moz announced they have a new report that helps SEOs and webmasters with the “not provided” problem. Not provided is where Google is no longer reporting keyword data in Google Analytics and other analytics products. The report aims to help a bit with that, but it only works if you connect Moz Analytics with Google Analytics. Then it adds “tracked keywords” based in the keywords the page likely ranks for. It then also shows estimated traffic for those keywords and average rank. Here’s a picture and details:
4) How to Write an Effective Welcome E-mail
Email is one of the best channels at your disposal for online marketings. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.
This week’s article is about one of the most important types of emails that you can send out: the “welcome e-mail.” They usually have the highest open rates of any marketing emails- 50-60%. Those who receive welcome emails are more likely to engage with a brand over the long term than those who have not. Here are 13 examples and 3 templates to help make welcome emails great.
5) Your Next Big Idea Better Be Verb-Able
Who doesn’t Google or Bing? Skype, Tweet and Instagram? There’s lots to be said for naming an innovation. Products and services are nouns — but what they empower, enable, and enact are verbs; you want your innovation to be one. Innovation-as-a-verb means that your offer describes both the desired experience and outcome for its beneficiaries. The innovation isn’t the “thing;” it’s the actions. Netflix’s streaming; Walmart’s “savings catcher,” for example. Simply put, your innovation needs to do more than merely add measurable value, it needs to measurably change behavior. It needs to be a verb. Hope you’ll be read-ing the full article here.
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