1) Facebook Answers FAQs On Declining Organic Reach

Facebook is changing their algorithms nearly every month. The most recent updates have resulted in less organic reach for Facebook pages. Most businesses are frustrated in the face of declining reach. In response, Facebook has released a post outlining the reasons behind the changes. In the most recent post they proclaim, “there is more content than there is time to absorb it.” On average, there are 1,500 stories that any given person could see in their news feed when they log in (for heavy users). that number could soon rise to 15,000. This week, Facebook released some tips on how to improve your organic reach. Read the full article.

2) 44 Reasons Why People Don’t Trust Your Website

Your website is often where you make your first – and most important impression on your audience. So, are you making any of the mistakes included in the following list? From fonts to design to copy, here are some tips to make your message clear and compelling.

3) Why is LEGO’s Social Media Strategy So Outstanding?

Vine, Instagram and Twitter have been instrumental in bringing LEGO from the past to the present. Also worth noting is how well the brand leveraged social media in anticipation of the release of the LEGO movie. Econsultancy.com sums up their efforts nicely in a blog post this this week. There’s much to learn from this brand – read the full story here.

4) Take Advantage of Additional Google News Opportunities

Google News is an important source of traffic in web search results for many sites – and there are opportunities worth taking advantage of. Here’s a breakdown of the top seven, including YouTube videos, Google Plus, and news_keywords tags. Read more here.

5) How To Navigate The New Facebook Page Design

Search Engine Journal breaks down last week’s changes to the Facebook business page redesign. Many previous options have now been relocated. One thing to highlight is regarding Facebook contests. Be sure to include the app’s URL in status updates to keep any contests top of mind for users. They won’t see them first thing when they land on your page anymore. Read the full article here.