1) Faberge Hosting iBeacon NYC Easter Egg Hunt
Faberge is taking iBeacon technology to the next level this Easter with an enormous Easter egg hunt, taking place across New York City. Nearly 300 egg sculptures have been placed in various parts of the city and decorated by famous artists. Each egg is being sold to users that check in at specific eggs via the egg hunt app. Egg locations remain secret until 10 people have checked in at specific eggs. It’s a fascinating use of Beacon technology. Read more here.
2) Heartbleed Bug: Password Reminder
A recent security bug coined “Heartbleed” has compromised millions of user’s data and privacy. If you haven’t changed your passwords, here’s a list of websites and services that are at risk.
3) A Guide To Facebook’s New Power Editor
Facebook’s regular Ads Manager tool is great for beginners and organizations running small-scale Facebook advertising campaigns. For anyone running advertising efforts on a broader scale, Facebook’s recently improved Power Editor is a better option. Kissmetrics released a guide to Facebook Power Editor this week: Great for beginners and seasoned social media professionals alike! To read the full guide, click here.
4) Google Buys Drone Startup – Titan Aerospace
Move over Amazon, this is no PR hoax. Google recently purchased Titan Aerospace; a company that manufactures large drones that run completely on solar power and remain in flight for years. Many have speculated that Google will use this technology in the company’s mapping initiatives, as well as to deliver high-speed Internet from high altitude. Read more here.
5) Twitter Expands Ad Network
Twitter continues to optimize its advertising offering in an attempt to boost company profit and incentivize engagement. The latest update allows marketers to extend ads to a broader mobile ecosystem via “MoPub”, a newly branded and Twitter-owned publisher network. This expansion (which is in beta) will allow advertisers to more easily target mobile users and mobile application users outside of Twitter’s feed. They recently noted on their blog that, “this affords advertisers the ability to easily run on-Twitter app promotion via Promoted Tweets, while simultaneously running off-Twitter advertising via the MoPub Marketplace.” Read more here.
