April 15th is no longer about Tax Day
Not sure what to spend your refund on? Google Glass will be available for purchase to the public for the first time on April 15th, but only for a day. Many are still saying that “consumer response has been tepid” to wearable technology. What are your thoughts? Read the full Internet Retailer article here.
iBeacon on a huge field
Beacon technology is exploding right now. Not sure what it is? Read our blog post Technology Snapshot: Beacons. The possibilities for geocontexual engagement are powerful. We predicted their importance in our 2014 predictions. Now we’re going to see beacons on a large scale. The Minnesota Twins stadium will be using this technology with their At the Ballpark app.
Understanding the Bounce Rate
Bounce rate is an important metric to keep an eye on with your website. But not all bounce rates are created equal. What is successful and what is below average can vary by website type and industries. KISSmetrics has created a great infographic showing bounce rate demystified.
The End in Mind, CTA Guide
No one likes throwing spaghetti on a wall in hopes that it sticks. All marketing efforts need to have a goal in mind. And when you want your audience to take an action you must ask for it. This can be very tricky. You don’t want to be a spammer. The ahrefs blog as a great guide on creating clear calls to action.
A/B Testing: Three Tools Are Put to the Test
Split testing your marketing efforts is one of the greatest advantages for digital content and advertising. Gathering real time data on how your website visitors are behaving on your website, on your forms and calls to actions helps create an efficient sales machine. Sometimes we have to take a step back and analyze the tools we use to gather these metrics. Sitepoint has a blog post comparing three different A/B testing tools here.
Death to Like Baiting
Speaking of calls to action, remember how I said to NOT be a spammer? If you do not keep your calls to action classy it will hurt in the long run. Facebook is experimenting docking the newsfeed prominence of Pages that use like-baiting . Read the this piece from the Facebook newsroom.