Happy Friday The 13th, from everyone at Spyder Trap. Hopefully yours was as busy and as Freddy Kruegger-free as ours was. Here are our web picks from this week. Enjoy, and please share!
1) The World’s Coolest Tiny Offices
Check out this collection of cubicles and small workspaces across the world. Is your office this awesome? Click here to view.
2) Leaked Pitch Deck Reveals Facebook’s Plans To Steal YouTube and TV Ad Dollars
A deck was recently leaked outlining Facebook’s goals surrounding video ads. The deck was sent to Preferred Marketing Developer partners and explained how best to sell Facebook video ads to their clients. The deck outlined how Facebook can offer superior reach and specific targeting. It’s interesting to see Facebook wade so deeply into the video ad space. Read more here.
3) Google Currently Testing Ads in Knowledge Graph
Google’s been testing and optimizing ads within Knowledge Graph. If you are unaware, Knowledge Graph is the box populated with topic-based content that shows up to the right of the search query field. It’ll be interesting to see how this gets rolled out. Check out the post for more details.
4) Microsoft & Apple Using “Ancient” Patents To Sue Time Warner & Cisco
The patent war continues! As you might already know, the Supreme Court is soon to rule on whether specific types of software and code are, or aren’t legally patentable. It appears Microsoft and Apple are trying to squeeze as much money out of the patent wars as possible, before this happens. Read more here.
5) New Data Reveals Majority Of Retweets Happening After Work Hours
Social media marketers know all too well that Twitter activity is highest at midday during the week. A recent report has turned this fact on its head, revealing that most re-tweets happen after work hours and on Sundays. How will this impact your social strategy? Read more here.
6) A Smartphone Game You Can Smell
Pop Secret has released a game that emits the scent of buttered popcorn as users play the game. Useful? No. Is there a potential market in scented smartphone applications? Definitely. I sense a travel app that offers destination smells on the horizon. Read more about the Pop Secret game here.
7) Top 5 Health Innovations of the Week
At Spyder Trap, we have great respect for innovation in the healthcare industry (we might just have a few clients in this space). Check out the following link for some awesome stuff: Glasses that allow nurses to see veins through the skin, fitness apparel that tracks health, personality-responsive rooms at work, bracelets that turn sign language into spoken work and bees that can smell cancer. Pretty amazing stuff. Read more.
8) Cart Abandonment: How Much Money Did Retailers Lose Out On in 2013?
$1.79 Trillion dollars – This is the estimated dollar amount lost due to shopping cart abandonment this year alone. 67% of total user abandonments come from all devices, including desktops. The number of abandonment for mobile is estimated to be much higher, at 97%. Look for tips, tricks and best practices for closing the gap on total number of cart abandonments in this handy-dandy infograph.