Nearly every day, we discover tasty morsels of Internet goodness that inspire our digital marketing efforts. We’ve decided it’s time to share more of these stories, videos, blog posts and tech updates with our followers.
Check back for weekly news on all things digital, and by all means tweet us @Spyder_Trap to share what you’re excited about in the world of digital marketing and technology. Enjoy!
1) Longform YouTube Takeover
YouTube announced Tuesday that more than one-third of YouTube viewership comes from users watching longform content. It turns out online viewers do have attention spans, after all. This is interesting, considering YouTube didn’t allow videos over ten minutes in length just a few years ago. Why should search marketers care? Well, we can at least agree that branded long-form content has a seat at the digital marketing table. And don’t forget, YouTube is a powerful search engine. The implications cover content strategy to search marketing.
2) In-App Google Search For Android Has Arrived
Google has stepped up its game once again to transform the Android ecosystem. You’ll soon get in-app search results when using Google search. This opens up a variety of search opportunities for advertisers and will change the rules of search marketing, as we know it. We’re excited to see how this rolls out. Click here to learn more.
Learn more about search marketing at Spyder Trap here >>
3) Yahoo! To Sell Hundreds of Unused Domain Names
(What will you do with crackers.com?)
Yahoo has announced it will sell hundreds of unused domain names in an effort to spur innovation. This domainapalooza is running for a week and offers up high buck URLs like jockeys.com, sled.com, crackers.com as well as a treasure trove of others. Put in your bids!
View the full list here.
4) Is “Hyperemployment” Real?
The Atlantic recently posted an interesting piece on the woes of all things digital. They argue that email, chat, texts, Facebook, twitter and the proliferation of data are essentially overwhelming the digital workforce to the point of exhaustion. As digital marketing enthusiasts, we happen to enjoy making the most of these tools for our clients. What are your thoughts?
5) Big Brother, Where Art Thou?
Google’s Transparency Report recently cited that government requests for user data have more than doubled over the past three years. Whether you like it or not, data will change the way we govern our country.
6) Link Building In Comment Fields; Good or Bad?
We’ve all seen it happen on blogs, YouTube and elsewhere: The ubiquitous spam comments with links to complete trash. So, is it possible to do proper link building in comment fields? Yes. The following video summarizes how to best use comment fields for link building, from a Google Webmaster perspective. Very helpful stuff.
7) The US Air Force: Protectors Of The Internet
The Air Force released a video of the Mees Solar Observatory earlier this week. Why should digital marketing professionals care? Every year more and more satellites and debris surround the earth, threatening to crash into each other and kill our precious satellite communications. These fine folks are preventing us from losing our internet. Thanks, guys.
8) Space, The Final GaGa-tier…
Lady GaGa recently announced she’ll be performing from space. God knows why. We’ll definitely be tuning in, mainly because spaceships are cool.
