I bet you didn’t know that General Mills keeps one of every product they create and it’s stored in an archive room (well, more like a bunker) that’s logged, filed, and may never see the light of day again. Actually I didn’t know this either until they brought me down to their archives and let me see some of the interesting products they’ve come up with in nearly 150 years.

General Mills History Blog

General Mills came to Spyder Trap with an idea that they wanted to share with the world some fun and hilarious moments of their historic past. This project needed the content to be on a platform where it could be easily added by the client and shared by the consumer and user. Tumblr became the platform best suited to handle the publishing, management and engagement of their content.

With today’s Internet accessible from every device and screen possible, we utilized Responsive Web Design to allow the user experience and content to shine on smartphones, tablets and the desktop.

Vintage Design

Most of the products that’ll be featured on this site are long from the past, so the look needed to have a very vintage feel to it. General Mills had some great illustration work of their company from very early on (late 1800′s) that I had to bring into the site in some shape or form. Use of old logos and a worn polaroid helped complete the vintage look and feel for the theme.

Tumblr Features

Here’s a condensed list of features designed and developed into this site:

• Responsive Web Design
• Content Management
• Photo & Video Uploading
• Facebook, Twitter, Pinterest Sharing
• Integrated DISQUS Commenting and Notes
• CSS Mobile Menu

We’re extremely happy to have been given the opportunity to collaborate with General Mills on this project and we hope the public enjoys the wins and slightly epic fails that a company can have throughout it’s entire history.

View the General Mills History Blog.