Last week Spyder Trap’s Search Marketing Manager Daniel Hollerung served as the expert instructor for part one of a two-part class on search engine optimization at DemandQuest, a continuing education school dedicated to marketing professionals in Northeast Minneapolis.

You don’t need to be an SEO pro to be able to leverage various SEO techniques and best practices. As Spyder Trap’s Content Specialist, I want to make my clients’ content do as much work for them as possible. Learning how SEO can influence content—and leverage it—is a valuable tool!

Using SEO strategies like keyword research, internal linking or logical structure, writing strong headers and metadata is just the beginning to giving your content visibility with Google or Bing.

Intro to SEO

Part 1 of this course was an introduction to Search Engine Optimization (SEO). The class was structured to teach attendees how to create or optimize a site to perform well in search engines and generate organic leads.

Following Daniel’s guidance, the class learned how to identify the most potent keywords, how search engines crawl and rank your site, and how to create the most visible and trusted online presence without paid search advertising, only organic search rankings.

Among those who attended the class were Spyder Trap Project Manager Alissa Burg and myself. “As a Project Manager at Spyder Trap, I am always looking for new opportunities to expand my knowledge of our industry,” Alissa said. “Staying on top of the digital trends allows me to compile the latest information and techniques to better leverage these ideas for my clients.”

Register for SEO Class Part 2

Daniel will be teaching Part 2 of the SEO seminar this Wednesday, March 27 from 1-5 p.m. This class will cover more advanced tactics. There are still available seats open if you would like to join him (and it’s not required that you attended Part 1)! To learn more about Part 1 you can visit DemandQuest’s blog post, or to register for Part 2, visit the registration page.