How do you get the public to look at a trending concern in a way that not only grabs them, but calls them to action by solidifying the importance of the message? The creative power of an infographic was the answer. Children’s Hospitals and Clinics of Minnesota came to us with the task of spreading the message of childhood obesity in a way which wasn’t stale, but rather extremely creative and easily sharable across multiple social mediums.
The final graphic was a combination of goals related to how we wanted to visually convey the message:
1. Easy to understand the issue at hand
We wanted to take a very large issue and use a creative layout to make the process of how obesity is affecting the children of MN more understandable.
2. Explaining the issue
Using a variety of different visuals and statistics, we created a flow of information which kept reinforcing the major concern of obesity in children within Minnesota, and the message stays the same as the user moves from top to bottom.
3. Clear statistics
The challenge is taking very eye opening statistics about obesity and designing them in a way that grabs the user and calls them to action. We used large typography and over-sized graphs to help tell the story.
4. Appealing to a larger audience
Rather than speaking only to current parents, we wanted to appeal to all those who are considering having a child and show them how to take measures against obesity as that child grows.
We love the final graphic and we feel it hits very hard on the message Children’s Hospitals and Clinics of Minnesota is trying to get out to the public. We’d really like to hear your questions, comments or ideas on the issue of how the use of infographics can deliver a powerful punch for any type of message.
