For the second consecutive year, Spyder Trap fielded a talented team, named RunPHP, of web professionals to take part in the Overnight Web Challenge. The event is a marathon where a team of web designers, developers and strategists completely rebuild a deserving non-profits website (and more) in just 24 hours for free.
Cancer Legal Line Redesigned
Part of the event’s drama is that you only learn of the non-profit you will be working with right at the start of the event. RunPHP was extremely fortunate to be paired with Cancer Legal Line (CALL), a non-profit with a mission to alleviate the non-medical stressors faced by cancer patients and their loved ones by educating and providing them with cancer related legal information, resources and referrals.
CALL Website Redesign (Shiny & New)
The Old CALL Web Design
A Web Design To Build On
When we jumped into the discovery phase with CALL founder Lindy Yokanovich, we learned the incredible service the she and Lindsay Flint provide to cancer patients, survivors and families. We sought to make the website easier to navigate, more accesible and easier to manage.
The design was an easy upgrade and we built the website on a flexible and easy to use CMS called Concrete5.
CALL is also supported by volunteer attorney’s who give their time to help the cause. We build a private back-end of the site to make collaboration, referrals and communication even better. Each attorney working with CALL has a profile to manage, a resource center, calendar and more.
Social Media, Mobile Web Design & More
Our team wasn’t satisfied with just a redesign of the website and we dug deeper to help change CALL’s online landscape.
23,000 Minnesotans are diagnosed with cancer every year. Help us reach someone looking for help. facebook.com/CancerLegalLine
— Aaron Weiche (@AaronWeiche) March 25, 2012
We created a social media strategy, new social branding elements and worked our own social networks to add more than 100 Likes to their Facebook profile. You might want to add your Like to the list.
Our team didn’t stop with social media. We provided search marketing research, analytics and designed a mobile website to increase the reach of CALL. Our team’s endless use of Twitter during the event even motivated Lindy and Lindsay to start an account for CALL (@cancerlegalline).
Humbled, Inspired & A Bit Tired
When all the dust settled after 24 hours, it was once again an incredible experience. Spyder Trap web developer Joe Barhorst even used the event to launch his modeling career by appearing on the front page of the Pioneer Press Monday paper.
It’s amazing to apply our talents for such a great organization in a rapid, but meaningful, way. Thank you Lindy and Lindsay for putting up with us, sharing your passion to give with us and letting us move your efforts forward.
To all of the Spyder Trap staff, friends and social connections that cheered, tweeted and even visited us, your support was appreciated! Here are a few additional photos from the Overnight Web Challenge.
CALL's Lindy Y. and Lindsay F. with Jeff Wagner
Travis Neiderhiser mapping out the master plan
The Spyder Trap / RunPHP Overnight Web Challenge Team
