My time at CES was brief but inspiring. As Spyder Trap quickly moves to becoming a leader in the Marketing Technology space, CES provides a crystal ball into new potential platforms we may quickly find ourselves working with.
Focus On The Device
It was clear device integration will be bigger than ever in 2012. Users are becoming accustomed to receiving the same (or similar) content – no matter the device, no matter the location. I can tell you with certainty that the days of developing a website and mobile site/app in a silo are over. Just ask Pandora and they will tell you developing a cohesisive and consistent user experience is key to mass adoption.
At Spyder Trap, we have invested in making sure we are up-to-speed with mainstream devices and platforms (ie. php, iOS, Droid) along with less-mainstream devices such as the Nook and Xbox. These mobile, tablet and gaming devices are the future of digital marketing.
Healthcare and Technology
For the first time (at least in my opinion), health care was a major focus of the convention. Companies like Motorola, with their MOTOACTV solution, understand that technology has a role in health/fitness and are clearly trying to stake their claim. The ear buds track your heartbeat! Really? CES also played host to the Digital Health Summit, which showcased the rapidly evolving landscape of consumer-based health care.
I walked away from CES asking myself the following questions:
- 1. Will Microsoft be back next year?
- 2. If not, will CES be the same without them?
- 3. Will 3D TVs finally take off?
The Conversation Hub
For more of my thoughts and reactions from this year’s event, check out my interview on The Conversation Hub.
