Facebook Fan Page Launch Helps Rapala USA Hook More “Likes”

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November 7, 2011 | BY Liz Tunheim
  

Rapala USA just launched on Facebook with a new Facebook custom tab, designed and developed by Spyder Trap. Rapala USA is excited to begin to leverage social media marketing as it opens up a new channel for the brand to engage with its customers.

Facebook design Rapala

Let’s take a look at what we did for Rapala USA and also consider these are valuable steps for any business looking to maximize their Facebook marketing.

1. Custom Facebook Welcome Tab

Rapala USA’s custom welcome tab is titled “Get Hooked Up” and includes Rapala USA branding with integration of Rapala USA’s existing marketing channels, including email (Rapala eRAP-UP), the Rapala YouTube Channel, and its Facebook Photo Albums to help entice fans to post their own pictures using Rapala USA’s products.

Facebook custom tab Rapala

By integrating each of these networks on this tab, Rapala USA is making it easy for its fans to engage where and how they want.

Creating a custom welcome tab is the best way to bring your brand to life on your Facebook Fan Page and highlight other valuable content.

2. Add a Facebook Fan Gate to Gain Page Likes

Rapala USA added a fan gate to the page to push visitors to “like” the page. By including this fan gate, it saves the content on the Custom Welcome Tab for fans. We’ve blogged in the recent past on the benefits of using a Facebook fan gate.

Fan Gate for Rapala Facebook page


3. Integrate Facebook With Existing Marketing Channels

Your Facebook page should not be a standalone and is more successful when integrated with your other online marketing channels. With this launch, Rapala USA emailed its existing eRAP-UP list to visit its new Facebook page.

Don’t expect customers to find a new Facebook page themselves. Leverage your existing channels to announce the new page as your fans are used to those existing channels. By using this existing marketing channel to create awareness, Rapala USA has acquired over 500 fans in a little over 48 hours.

4. Connect With Fans By Sharing Engaging Content

It is not enough to just create a fan page, companies must engage with fans to give them a reason to come back to the page. Upon launching the page, Rapala USA immediately engaged new fans with a post encouraging them to share their favorite fishing stories or photos.

This post created an early spike in activity and inspired 239 Facebook users in the first 72 hours to post a photo, comment on fan photos, or share photos on their own profiles.

Facebook Insights calls this data point “People Talking About This,” and this is one of the most important Insights to seeing if your content is relevant with your Facebook fans and is the key to continued growth of your Facebook fan community.

We’re excited with the outcome and opportunity that Rapala USA has with their Facebook presence. If you have other tips besides our four above, please drop us a comment with what’s worked for you.

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  • Anonymous

    A real yummy looking FB page here, Aaron! As a guy who has hundreds of dollars of Rapala’s in his various tackle boxes, I love both the overal design, the marketing behind same and yup, the rationale as well! If only I could catch more fish….but that’ll come next opening day! :-)

    • Anonymous

      Thanks Jim. I’m right there with you on having plenty of product from Rapala.  Great to have your feedback as both an online marketer and a brand loyalist! Thanks.