Adobe announced today that they are stopping development of their mobile Flash players, and instead move on to application packaging for all major app stores.

Citing the fact that HTML5 is the now and future of mobile they will “increase investment in HTML5 and innovate Flash where it can have the most impact for the industry.”

The BlackBerry Playbook (pictured above) was marketed as a Flash capable device, but that feature didn’t hold enough weight.  Just as Steve Jobs predicted, Flash and mobile are not a good team.  Adobe will stop development of its Flash Player for mobile devices in favor of native AIR apps for the major app stores.

What does this mean for Flash developers?

Let’s face it.  Even on PC browsers, Flash is a dying breed.  With a power of dynamic content and user-accessible content management systems, pre-packaged flash objects are losing their footing as a viable content option. Not to mention its detrimental effect creating search engine visibility, ranking and value.

Personally, I would love to see Flash begin to publish HTML5 and Javascript code that we developers can then drop into our projects. This would give us great access to HTML5’s vast feature set without having to learn a new medium, or scrap the years of knowledge and expertise we’ve put into working with Flash.

Flash already dabbles in application publishing, with options for exporting an iOS-friendly app file.  If they continue to push for standardization and accessibility for Apple, Android, and Windows Mobile application platforms, it could give us a great head start into creating applications for a new and powerful market.

With so many other tools a developer can reach for to build dynamic features, it would be great if Adobe’s refocus can bring some new wrinkles for us to use to bring mobile and web projects to life.