In the highly competitive world of online retail marketing and e-commerce, the smallest advantage can translate into a big difference maker.  I recently launched a Google AdWords campaign for online retailer L & M Supply who originally built their e-commerce platform with Google’s shopping filter in mind.

Combining the use of Google Merchant Center (Shopping for users) with Google’s Product Extension can help your paid search campaign garner some serious attention.

The screenshot above shows how the use of these two Google search services together can help you dominate the search result page.  In our example, our client’s ad displays photos and information on four different products, above all other shopping sites and the manufacturer.

Google Product Extensions Increase Clicks

Some advertisers have claimed a 10% or greater improvement in click-through-rate when using the Google Product Extension feature.  Again, even the slightest advantage can make all the difference in this competitive search marketing environment.

Adding visual elements to the search results pages is an attention getter and also bleeds into the user’s trust level.  Both of these are needed elements for a successful e-commerce search marketing campaign.

If you’d like to learn more about how Google Shopping or AdWords Product Extensions can improve your e-commerce website, give us a shout.