Email marketing remains an effective and cost efficient marketing tool for businesses of all sizes. Many aspects of an email marketing campaign factor into it’s success including strategy, design, content and list segmentation.
Let’s say you’ve nailed all of the components to a solid campaign and you want to know just how great your email campaign is.
Our email marketing platform offers a robust tracking and reporting feature set to get the most out of your efforts.
Tracking For Insight, Measurement and Success
Many businesses only focus on one number, the size of their subscriber list. With the proper email marketing service, you can get your hands on numerous data and behavior numbers that will allow you to evaluate, adjust and improve.
The base features below provide numbers, trends and fantastic insight to get the most from your campaigns. You can track and view reports on:
- Open rate, click rate, address bounces
- Email clients used to read your email (Outlook, Gmail, Mac, iPhone, ect.)
- Social sharing on Twitter, Facebook, etc.
- Use of “forward to a friend” link/button
- Ability to compare multiple email campaigns for trends
- Per subscriber reporting of opens and clicks
- Visual geographical mapping of email opens and clicks
- Base reports available via your iPhone, Android, BlackBerry
Email Tracking With Google Analytics
Our platform, SpyderMail, allows for integration with Google Analytics. With the help of GA you can track how your email marketing impacts your website by driving traffic, leads or sales.
Google Analytics integration allows for:
- Tracking of email driven traffic for page views and time on site
- Tracking of website user goals from your email marketing
- Tracking of e-commerce sales form your email marketing
- Tracking of A/B split tests
If you’re looking to move to an enhanced email marketing provider, we can help implement all of these tracking methods as well as our overall email expertise to make your campaigns a bigger contributor to your online success.
