Understanding The Generational Gap in Social Media Consumption
Posted September 16th, 2010 by Mike RynchekMike Rynchek
Spyder Trap Online Marketing
Be mindful.
Executives and marketers must recognize the distinct gap between a consumer’s age and his or her use of technology. Recognizing the vast differences in how each generation approaches technology and how they each use technology is key to targeting and captivating their respective target markets. Moreover, we must also remember [...]
Tags: Adopting Social Media Initiatives, Employees, Social Media and the Enterprise
