Posted April 27th, 2009 by Mike Rynchek
Mike Rynchek
Spyder Trap Online Marketing
Web geeks on the go can now keep tabs on their websites through a new Google Analytics iPhone app now available at the Apple App Store. The $5.99 app developed by http://analyticsapp.com provides 29 standard reports including overview reports, visitor reports, traffic reports, content reports, event tracking reports and custom reports. [...]
Tags: App Store, Apple, Google Analytics, iPhone, iPod touch, software
Posted April 21st, 2009 by Glenn Seaberg
Glenn Seaberg
Spyder Trap Online Marketing
At the core of every successful sponsored search or e-mail campaign stands a great landing page.  Designing a great landing page, however, is counter-intuitive to everything most website designers think they know.
If you want the highest conversion rate possible from your landing page, follow these absolute rules:
Designate only ONE purpose for [...]
Tags: Email Marketing, landing page, Minneapolis Online Marketing, Minneapolis Sponsored Search, web design
Posted April 17th, 2009 by Mike Rynchek
Mike Rynchek
Spyder Trap Online Marketing
Yesterday, news broke of a Pepsi promotion gone wrong which has sent social media sites, blogs and news sites into a buzz frenzy. Pepsi, a signature partner of the new Yankee stadium, formed the Pepsi/Yankee spotter program designed to reward loyal fans with Yankee tickets.
After receiving the article from Jason Sanquist [...]
Tags: New York Yankees, Online Marketing, Pepsi, Promotions