President

Mike Rynchek is the President and Founder of Spyder Trap Online Marketing, and his expertise includes search engine optimization, paid search, web site analytics, e-mail marketing and using social media in business contexts.


Mike’s experience reaches back nearly to the genesis of online marketing and he continues as one of the industry’s pioneers.  Most recently, his social media expertise proved critical to the success of the Vote Yes movement in Minnesota in November 2008.  Using social media including Facebook, MySpace, Twitter, and YouTube, Mike engineered the first social media campaign in the United States to directly lead to the passage of a constitutional amendment. He has also recently been invited to join the American Diabetes Association as the Marketing Communications Chair given his expertise in online marketing and social media. 


Mike has worked with a wide variety of clients including TCF, Smiths Medical, United Health Group, Smead, Nabbit, and the Minnesota Thunder among others.  Mike holds Bachelor of Science in Marketing from the G. R. Herberger College of Business at St. Cloud State University.