Facebook, too, utilizing the existing technology of Skype, has seamlessly integrated video chat into Facebook, where most people won’t realize they are actually chatting via Skype while on Facebook.

Facebook Video Calling

Based on recent events, my predications for the future:

1. 1. More social integration across social networks first, then extending into non – social networks second.
2. 2. Increase in integration between platforms. (ie. online, computer, mobile, tablet and yes, TV.)
3. 3. Drastic increase in “hands free” capability.”

Video Chat Shows The Value Of Integration

First let’s look at Facebook Video Chat. Facebook’s integration of video chat has given them cross platform reach. Integration is a word that will become commonplace in the technology space. By taking advantage of the growing popularity of video chat within their own environment, Facebook has yet again proven they know how to stay relevant. Additionally, they have continued to strengthen connectivity by adding new and better features.

Pandora is an example of ubiquitous accessibility, providing integrations across multiple platforms. It remains relevant by providing a service when I want it wherever I want it. Pandora adopted this model early on, providing seamless integration of their core service. This has not only allowed fallibility of use, but also a much more rapid adoption rate.

Now let’s look at Google Voice Search. Voice recognition we know is growing, but how could it realistically impact the immediate future? Take your car for example. Now imagine performing any function you want without taking your eyes off the road. Envision being at home and while making dinner audibly looking up the recipe. The world of voice recognition opens up a wide variety of opportunity in the technology sphere.

What are your thoughts? Where will we go next?… Better yet where should we as technologists go next?

Stay tuned next week as we go “Behind the Wisdom” to learn more about how other marketers are using social media, and be sure to check back every Wednesday for another video posted to our Minneapolis Online Marketing blog, Facebook fan page, and YouTube channel!

Happy Web Wisdom Wednesday!

Stay tuned every Wednesday for another video posted to our Online Marketing Blog, Facebook Fanpage , and YouTube channel!

In our sixth edition of Web Wisdom Wednesdays, and the second episode of our two-part Foursquare series, we show you how to use Foursquare and how you can benefit from Foursquare.

How have you benefited from Foursquare? We’d love to hear your stories!

**Videos are posted every Wednesday to our Spyder Trap Online Marketing blog, our Facebook Fan Page, and our YouTube channel.**

Be sure to check back on Wednesday each week for the newest installment of Web Wisdom Wednesdays. You can also view our past episodes of Web Wisdom Wednesdays on our YouTube channel.

Stay tuned to the Spyder Trap blog, the Spyder Trap YouTube Channel and the Spyder Trap Facebook Fan Page each Wednesday at noon for a new video!

Happy Web Wisdom Wednesday!