Spyder Trap Online Marketing Blog » Vote Yes Minnesota

Minneapolis Online Marketing firm, Spyder Trap Online Marketing, to Present Social Media at the Minnesota Market for Entrepreneurs Conference

Glenn Seaberg — Thu, 12 Feb 2009 23:15:16 +0000

Glenn Seaberg
Spyder Trap Online Marketing

Mike Rynchek of the Minneapolis online marketing firm Spyder Trap Online Marketing, will discuss social media and its role in marketing at the Minnesota Market for Entrepreneurs Conference. The event, hosted at the Alltel Center in Mankato, MN on February 23rd, will attract hundreds of business people from the greater Minnesota area. Mike will be joined by John Arms, President of Wingnut Advertising, with whom Spyder Trap collaborates extensively.

Most recently, the two agenciesâ€™ combined social media expertise proved critical to the success of the Vote Yes movement in Minnesota. Using social media including Facebook, MySpace, Twitter, and YouTube, Spyder Trap Online Marketing and Wingnut Advertising engineered the first social media campaign that directly led to the passage of a constitutional amendment anywhere in the United States.

This event is free and open to the public. For more information, visit: http://www.mnmarketplace.org

You can follow Mike on Twitter – @MikeRynchek, or Spyder Trap Online Marketing @Spyder_Trap, or Wingnut Advertising @WingnutInc.

Wingnut Advertising and Spyder Trap Online Marketing help to secure Minnesotaâ€™s Clean Water, Land and Legacy Amendment

Brad Wellman — Wed, 19 Nov 2008 20:27:31 +0000

Brad Wellman
Spyder Trap Online Marketing

Wingnut Advertising announces that it helped to secure Minnesotaâ€™s Clean Water, Land and Legacy Amendment on November 4, 2008. The amendment passed with 59 percent of the vote and will help restore Minnesotaâ€™s water, woods and wildlife.

Wingnut Advertising was hired to strategize, create and deploy a breakthrough online marketing campaign aimed at capturing the vote of Minnesotaâ€™s 18-30 year old audience. For the campaign, Wingnut partnered with Spyder Trap Online Marketing and deployed more than 30 online tactics, including a Web site at www.yesformn.org that acted as a virtual â€œchannelâ€ providing a forum for voters to engage in the vote long before heading to the polls.

â€œEngage, engage, engage. You canâ€™t reach or convince anyone under 30 with traditional marketing tactics. They donâ€™t watch, they experience. Facebook applications, desktop widgets, YouTube videos, emails, this audience will share your message if you make it something worth sharing. And sharing online is how the message gets out to the 18-30 demographic,â€ said John Arms President of Wingnut Advertising.

Wingnut utilized non-traditional, sharable content such as a Minnesota in Pictures application, a Minnesota Critter Creator application, a dedicated Facebook page, a mooskie, a pikechuck and countless other sharable messages that were passed around en masse. The online campaign received more than 12 million impressions and has over 3,500 active online Facebook fans.

â€œSEO, PPC, banner ads, we did all of that too. The idea was to populate the Web with multiple tactics that complement each other. Some messages go viral, some impressions are bought, itâ€™s the collective effort of all working simultaneously that breathes more life into a campaign. Best of all, measurement is easy. We won!â€

Wingnut Advertising is a full service agency based in Minneapolis. Wingnut specializes in strategy, branding and online marketing. Wingnut was founded in 2004 by business partners John Arms, president and Greg Dutton, executive creative director. For more information about Wingnut Advertising, visit their website at www.wingnutinc.com.

The Brazilian Flying Leach

Brad Wellman — Sat, 20 Sep 2008 01:21:07 +0000

Brad Wellman
Spyder Trap Online Marketing

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