Search Engine Marketing

Strategic. Custom. Always-on. 

Our search engine marketing (SEM) services help businesses acquire targeted website traffic and gain relationships and conversions from search engine results, which directly adds to their bottom line. Whether it’s through search engine optimization (SEO), pay-per-click (PPC) campaigns or local search optimization, the Spyder Trap SEM process considers all aspects of your business as a potential path to sales growth. 


Our Search Marketing Team is comprised of versatile, performance-driven digital marketing partners who are Google AdWords and Google Analytics certified. We take the time to understand how your business works and what you want to achieve, and then develop customized strategies to deliver the results you want. We take pride in offering industry-leading client education and support that keeps clients informed and engaged throughout the process. 

Search engine optimization (SEO) is a long-term strategy for improving your website's value to both users and search engines. With our SEO services, your website will organically rise through the rankings as we build brand visibility and drive quality traffic to your website. We diagnose and prescribe custom recommendations, create a treatment plan and maintain the marketing structures that we put in place.

As a compliment to the SEO process, our SEM team runs strategically designed pay-per-click (PPC) campaigns for immediate visibility on page one of a search engine's results. We thoroughly research, test and refine every detail of your paid efforts to optimize for your business’ goals. Nothing is one size fits all – it’s all custom and unique to each client and their objectives.

Search Engine Optimization (SEO) Services:

  • SEO audits
  • Strategy consulting
  • Keyword research & mapping
  • Competitive analysis
  • Customer behavior analysis
  • Title, meta & content copywriting
  • KPI recommendations & tracking
  • Keyword rank tracking
  • Marketing channel & conversion attribution
  • Analytics implementation & reporting

Spyder Trap Pay Per Click Services:

  • Account & campaign audits
  • PPC strategy consulting
  • Keyword research & selection
  • Competitive analysis
  • Customer behavior analysis
  • Custom ad copywriting
  • Full-service campaign management
  • Strategic testing and optimization
  • Landing page design, development & optimization
  • Analytics implementation & reporting

Some search marketers get lost in trying to keep up with the ever-changing search algorithms. Our strategists realize it's fruitless to try and game the system. Search marketing success comes from serving up an experience real human beings will find useful.

Chris Todd, Marketing Manager