Search Engine Marketing

Iterative. Thorough. Always-on. 

That's our search engine marketing (SEM) team, whose services help businesses acquire targeted website traffic, qualified prospects and gain relationships and conversions from search engines results on Google and Bing — all adding to the bottom line. Our digital-only SEM funnel considers all aspects of your digital business as a potential path to purchase.  

four51.jpg

Businesses of any size know that their online success will greatly improve through stronger rankings on Google, Bing and other search engines. With our Search Engine Optimization (SEO) services, your website will rise through the rankings as we build brand visibility and drive traffic to your website. SEO is a process of improving your website's value to users and search engines.  We diagnose and prescribe recommendations, create a treatment plan and maintain the marketing structures that we put in place. We provide the analysis and SEO services necessary to improve your search rankings through:

Spyder Trap Pay Per Click Services:

  • Keyword research and selection
  • Campaign and ad copy creation
  • A/B testing, plus tracking and reporting
  • Landing page design, development and optimization
  • Google AdWords and Microsoft Ad Center/Bing management

 Local Search Optimization:

  • Claiming your listings on Google Places, Yahoo, Bing & Yelp
  • Submitting the correct business data on 100's of local directories
  • Maximizing your local business profiles 
  • Location-based marketing promotions (Foursquare, Gowalla, Facebook Places)
  • Website audits for on-page, off-page and technical requirements
  • Keyword research and strategy
  • Competitive SEO analysis
  • Search engine friendly code
  • Internal and inbound link building

Why Search Engine Marketing? 93% of online experiences begin with a Search Engine. Intelligent keyword analysis allows you to own your brand and put yourself in front of the competition.

Scott Fillman, Spyder Trap Online Marketing Manager

Spyder Trap's Holistic Approach

Too many businesses jump into search engine marketing services and implementation without really understanding what they want to achieve. Spyder Trap begins with the development of goals and strategy. Once those are defined, we produce the services and elements needed to reach the desired audience. Casting aside vanity metrics, while focusing on the metrics that matter, allows us to analyze and optimize toward driving revenue and leads. Success in search engine marketing is in the details and thoroughly understanding the online consumer research process. The following is a high-level breakout of our SEM road map:

 

search-engine-marketing.jpg